Lead Brand Designer, Gemini

$158-198k

Salary applicable for candidates based in NY, CA, WA, other locations may vary + Discretionary annual bonus + Equity grant

Adobe Creative Suite

Figma

GSuite

Senior and Expert level

New York

Remote from US

More information about location

Cryptocurrency exchange platform

Job no longer available

Cryptocurrency exchange platform

1001+ employees

FintechB2CCryptocurrencyMarketplaceInvestingTradingBlockchain

Job no longer available

$158-198k

Salary applicable for candidates based in NY, CA, WA, other locations may vary + Discretionary annual bonus + Equity grant

Adobe Creative Suite

Figma

GSuite

Senior and Expert level

New York

Remote from US

More information about location

1001+ employees

FintechB2CCryptocurrencyMarketplaceInvestingTradingBlockchain

Company mission

To unlock the next era of financial, creative and personal freedom

Job

Company

Role

Who you are

7+ years of experience in a similar role and or formal design training
Experience with brand design touchpoints: Digital and physical advertising, event design, social design, email and more
Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
Proficient in Figma, Adobe CC, Google Suite
Can take an undefined design problem, and solve from strategy to execution
Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
Clear understanding of visual hierarchy, balance, rhythm, typography and color
Creative mindset and ability to adapt to change
Able to accomplish their given work quickly and thoughtfully
Comfortable juggling multiple projects and tasks at once
Has a collaborative work ethic and easy going nature

What the job involves

A dynamic team of designers, our team blends beauty with tech to create a world-class brand and product interface for our exchange. We are inspired by design, fueled by data, and obsessed with the user
As Lead Brand Designer, you’ll craft moments of delight for the Gemini brand
You’ll join a dynamic team of innovative visual designers, working to bring brand experience to the next level
The Lead Brand Designer will liaise directly with our Marketing & Communications teams to create the most compelling and creative ad, social, and video content
Most importantly, you’ll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry
This designer will be focused on marketing and brand design while collaborating across the product design team
This individual will support business goals related to brand building, and brand recognition
Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
Lead multiple projects simultaneously in a fast-paced, ever-changing environment
Generate clear ideas, concepts and designs of creative assets from beginning to end
Execute and produce a mix of graphic content that represents Gemini and supports multiple business lines
Identifying and facilitating cross-functional collaboration with marketing, engineers, and product managers in order to create compelling content for the user
Presents complex topics to stakeholders and leadership
Work closely with other designers and marketing partners to formulate, communicate and transform a complex system into a simplistic message
Introduce new directions and design patterns to meet the requirements while pushing the quality of design forward
Oversees the execution of assets, typography, logos, icons and interfaces for multiple platforms
Lead efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
Develop new patterns as well as iterate on existing designs for the marketing website
Mentor other designers

Our take

Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including New York - a state not often covered by crypto exchanges.

As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. It also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.

The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and maintaining its status as a registered digital asset service provider in Europe (with plans to expand further in the region very soon), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.

Freddie

Company Specialist at Welcome to the Jungle

Insights

-13% employee growth in 12 months

Glassdoor (3.2)

Company

Funding (1 round)

Nov 2021

$400m

GROWTH EQUITY VC

Total funding: $400m

Company benefits

Flexible vacation policy
Retirement plan matching
Generous parental leave
Comprehensive health plans
Training and development
Health and wellness perks
Community events

Company HQ

New York, NY

Leadership

Tyler Winklevoss

(Co-Founder & CEO)

Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.

Cameron Winklevoss

(Co-Founder & President)

Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.

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