Head of Campaigns and Social, Lloyds
£105-146.7k
+ Annual Bonus + Share Schemes
More information about location
2+ days a week in office
Retail and commercial bank
Be an early applicant
Retail and commercial bank
1001+ employees
Be an early applicant
£105-146.7k
+ Annual Bonus + Share Schemes
More information about location
2+ days a week in office
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- Deep Multi-Channel Expertise: Has demonstrated multi-channel experience across influencer, ATL, social, and agile campaign creation
- Creating best-in-class campaigns that set the standard in the industry and deliver clear commercial outcomes
- Campaign Management: Deep and proven experience delivering famous creative that builds brands and delivers commercial returns
- Proven experience delivering multi-channel awareness and consideration campaigns across broadcast and earned media
- Deep experience optimising media spends to maximise efficiency and effectiveness
- Creative Delivery: Proven capability in delivering innovative, stand out and effective creative in partnership with in-house studios and world-class agencies, optimised to deliver impact across the funnel
- Innovation: Evidenced clear potential in making workflows as efficient as possible using automation and artificial intelligence while at the same time building the craft skills and creativity of the team so that we maximise the value of people and technology working together
- Ensures we’re leading the market on best-in-class campaign delivery and sets a higher standard on what excellent campaign creative looks like
- Management: You’ll have proven experience managing budgets, workflows and risks associated with delivering marketing
- You’ll happily geek out over workflow tools such as JIRA, so we can focus our efforts to only the key priorities
- Values & Behaviours: You’ll think ‘We’ not ‘Me’
- You’ll be outstandingly collaborative with peers and colleagues across teams and this is demonstrated through your actions as well as your words
- You’re not competitive over jurisdiction, team size, glory or power
- You are humble, actively listen, and actively learn in order to create curious teams of T-shaped people that are non-competitive, psychologically safe, and achieve brilliant things together
What the job involves
- Reporting to one of our Consumer Marketing Directors, your key focus will be to:
- Drive marketing campaigns including ATL, stunts, activations, social, and influencer activities to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class creative execution
- Define moments that matter for customers in partnership with our Full Funnel Marketing teams and deploy campaigns to move customer intent through to awareness metrics
- Lead the Organic Social strategy and implementation for all Lloyds Banking Group consumer brands, keeping the bar high on creative and developing content strategies to foster community engagement, grow followers, and drive brand connection
- Be responsible for the overall agency relationship with Adam & Eve and Union
- Work in partnership with the Full Funnel Marketing teams, deploying teams to agile pods under their leadership to design best in class customer comms, and lead the betterment of these campaigns within your team once landed
- Lead the pitch and review process for any new agencies that support the execution and strategy of consumer marketing creative, campaigns and social activations
- Define critical metrics, work in partnership with the Insights team to understand campaign and engagement data to ensure we’re optimising and improving campaign output
- Act as a bar raiser across the Consumer Marketing team to ensure high-quality creative output from brief to ideation to production across all marketing channels
- Inspire and nurture the team to help create a culture of excellence and ensure we have the right people on the right problems and the team are fulfilled in their work
- Innovate across our channel mix to ensure our go-to-market strategy for our campaigns is best in class
Application process
- End Date: February 25, 2025
Salary benchmarks
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy – including for its handling of PPI complaints in 2015, and the 2009 European Commission ruling that forced it to part ways with TSB – but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
Of the company’s 26 million customers, over 18 million of them are online, making it the largest UK digital bank. As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its current technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
Recently, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on FinTech Action Labs (a FinTech accelerator programme) to bring its industry expertise to early-stage FinTechs. As well as investment in digital transformation and AI, the company is enhancing its wealth product and corporate banking offerings, as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company values
- We trust each other to achieve more together. We listen to, and are honest with, each other. We take things on, see them through, and give others the space and support to do the same.
- We put people first, and empower our colleagues to go the extra mile for our customers and communities. We treat everyone as individuals, and we don’t put processes ahead of real people’s needs.
- We embrace our differences to value everyone. We seek out diverse perspectives in order to learn about people’s different and changing needs, and to see how we can best support these.
- We’re bold and take action to drive the best outcomes for our customers. We champion ideas that move us forward, and we innovate for better results. We challenge things that aren’t right and make it our job to change them.
Company HQ
City of London, London, UK
Articles
Leadership
Charlie Nunn
(Group Chief Executive, not founder)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
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