CRM Campaign Specialist, Exoticca

• Bachelor’s degree in Marketing, Business Administration, Communication, Data Science, or a related field
• 3+ years of work experience in CRM, with heavy focus on email and marketing automation
• Autonomous & reliable way of working with attention to detail
• Understanding of email campaign best practices, A/B testing, segmentation, and deliverability
• Performance-oriented: you’re always focused on optimization and growth with a strategic mindset to align campaigns with overall business objectives
• Extremely analytical and data-driven mindset, you love working with Excel or BI tools with the ability to extract insights from data

Desirable

• Join us as a CRM Campaign Specialist/Manager and be part of the CRM team, with a key role in driving traffic, sales and retention; key indicators for the company´s success
• In this role you will be responsible for the planification and execution of marketing campaigns using the various channels (email, sms, webpush, in-app, push notification…) to drive engagement and retention, as well as ensuring that our company KPIs are met
• This role requires you to be creative, to understand our customer journey and come up with innovative solutions to improve the customer experience
• Customer Segmentation: Analyze customer data to create targeted segments based on behavior, preferences, travel history, and demographics
• Campaign Planning: Develop CRM campaigns both B2C and B2B aligned with business goals (e.g., increasing bookings, promoting seasonal packages, upselling trip activities, etc.)
• Personalization Strategies: Implement tailored communication to enhance customer experience, such as personalized offers and recommendations; and create relevant content to our (B2B) Travel Advisors to enhance their abilities to sell our packages
• Content Development: Collaborate with copywriting and design teams to create engaging communications through our different channels
• Channel Management: Oversee multi-channel campaign delivery, ensuring consistency across email, social media, in-app messaging, and SMS
• Be responsible for aligning stakeholders to ensure campaigns are going out at the desired schedule, being hands-on with the execution
• A/B Testing: Experiment with subject lines, messaging, layouts, and offers to optimize campaign performance
• Performance Tracking: Monitor campaign metrics such as open rates, click-through rates, conversion rates, ROI, etc
• Insights Generation: Analyze customer behavior and feedback to refine future campaigns
• Database Management: Maintain a clean and up-to-date both B2C and B2B databases to improve targeting accuracy and collaborate with stakeholders to push for subscriber and partner growth