Product Marketing Manager, Mesa

• 3–5 years of experience in product marketing, lifecycle marketing, B2B or B2C marketing or similar
• Strong hands-on experience building campaigns in marketing automation tools such as Braze or Iterable
• Prior experience in a fast-paced startup environment, with the ability to manage shifting priorities and tight timelines
• Comfortable owning full campaign workflows — from concept and copy to approvals and deployment
• Skilled at working cross-functionally with Product, Engineering, Design, and Compliance teams
• Familiar with data requirements needed to trigger and personalize automated customer journeys
• Analytical mindset with experience monitoring and reporting on campaign performance
• Strong written communication skills with attention to detail and brand voice

Desirable

• We’re looking for a strategic and results-driven Product Marketing Manager to join our growing marketing team.
• You will play a critical role in shaping the go-to-market strategy, crafting compelling messaging, and driving product adoption for Mesa homeowner membership products.
• This role bridges product, marketing, engineering and partnerships to ensure our products meet market needs and are positioned for success
• This is a hands-on role in a fast-paced, collaborative environment, ideal for someone who thrives in startups and wants to make a direct impact
• Develop and execute comprehensive GTM plans for new product launches and feature updates
• Craft compelling value propositions, messaging frameworks, and product narratives tailored to specific audiences
• Plan, build, QA, and launch marketing campaigns across key channels (including email, push, SMS, in app) using a marketing automation platform (Braze or Iterable preferred)
• Own end-to-end campaign execution: writing copy, routing for legal and compliance reviews, coordinating design assets, and scheduling or triggering deployment
• Partner with product & engineering teams to align campaign triggers with key user events and product behaviors
• Ensure campaigns are personalized, timely, and aligned with customer lifecycle stages
• Work closely with product, marketing, design, compliance, and engineering teams to align efforts and deliver cohesive experiences
• Monitor performance metrics (open rates, CTRs, conversions, unsubscribes) and compile post-campaign reports with clear takeaways and next steps