Senior Director of Product Management, Roku
Viewer Experience
$450-550k
+ Equity
More information about location
4-5 days a week in office ( San Jose, CA)
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$450-550k
+ Equity
More information about location
4-5 days a week in office ( San Jose, CA)
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 15+ years of product management experience, including 8+ years leading product teams in high-scale consumer tech or platform environments
- A track record of delivering large-scale consumer experiences across multiple surfaces (TV, mobile, or web)
- Deep understanding of user behavior, content discovery, and information architecture in complex ecosystems
- Experience working with AI/ML or data science teams on recommendations, ranking, search, or other personalized experiences
- Strong product instincts with the ability to simplify complexity, make tradeoffs, and drive alignment
- Technical fluency and a history of building strong partnerships with engineering leaders
- Exceptional written and verbal communication skills, including experience presenting to senior executives
- Experience influencing and aligning large cross-functional organizations toward a shared vision
- A passion for building products that viewers love and that create long-term business value
- If you're excited by high-scale consumer products, complex tradeoffs, and leading teams through ambiguity, we'd love to talk
What the job involves
- We're looking for a Senior Director of Product Management to lead the teams responsible for Roku's core viewer experiences
- Reporting to the VP of Product Management & UX, this leader will own the strategy and execution for our Home Screen, key content destinations, and mobile/companion experiences
- You'll operate at the center of Roku's most important decisions: balancing what viewers want, what our partners need, and what's best for the long-term business
- You'll work closely with teams across AI personalization, subscriptions, advertising, design, and engineering to define what's next for streaming on Roku
- This is a highly visible, cross-functional role with the opportunity for outsized impact
- Define and drive the long-term strategy for Roku's viewer experience across the Home Screen, OS navigation, Live TV and Sports discovery, The Roku Channel surfaces, and mobile apps
- Set clear priorities that balance viewer needs, partner requirements, and business outcomes
- Champion a user-first approach that guides design, engineering, and business teams toward simple, high-quality experiences
- Establish decision frameworks that clarify trade-offs (e.g., advertising vs. subscriptions vs. simplicity) and ensure decisions stick across the organization
- Lead and mentor a team of senior PMs and directors across multiple surfaces and geographies
- Partner deeply with engineering, UX, data science, AI personalization, Ads, and Subscriptions to deliver cohesive, platform-level solutions
- Serve as a primary product decision-maker on complex tradeoffs spanning revenue, engagement, personalization, and usability
- Build trusted relationships with senior stakeholders and represent the viewer's voice in key forums
- Drive major product releases across Roku OS surfaces and mobile apps, from concept through launch and iteration
- Ensure product goals are grounded in data, experimentation, and real consumer insights
- Build and maintain a culture of accountability, operational excellence, and high-velocity iteration within your teams
- Integrate AI- and ML-driven personalization in ways that materially improve viewer discovery, retention, and satisfaction
- Partner with Roku's AI and data science teams to define how recommendations, ranking, and browsing should work across Roku's surfaces
- Ensure our use of AI is understandable, trustworthy, and aligned with Roku's brand and viewer expectations
- Recruit, develop, and retain a world-class product management team
- Set high standards for product thinking, communication, user-centricity, and cross-functional collaboration
- Foster a culture of clarity, curiosity, and strong product judgment
- Communicate strategy, priorities, and results to senior executives and cross-functional partners
- Provide crisp, unambiguous direction that accelerates progress and reduces churn
- Represent the Viewer Experience organization in executive reviews and other high-visibility forums
- This role will shape how more than one hundred million people navigate and enjoy their entertainment every day
- You will define the next generation of streaming discovery on Roku, guide some of our most important surfaces, and work at the intersection of content, AI, advertising, and subscriptions
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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