Head of Growth, Payara

• At least 3 years of experience as Head of Growth or Head of ABM, with a minimum of 5 years of continuous experience in sales or marketing
• Proven experience in B2B environments and understanding of B2B Journey
• Hands-on experience with ABM Strategy and Execution
• Digital omnichannel strategy and management (Google Ads, SEO, Paid advertising, LinkedIn)
• Passionate about results
• Possesses strong initiative & analytical skills
• Strong people management & project management skills
• Any qualification or certification, however, experience will be highly regarded

Desirable

• As Head of Growth, you will develop and execute an ABM strategy with sales, targeting high-value accounts through personalized, multi-channel engagement while managing digital marketing campaigns, optimizing performance based on data insights, and aligning efforts to maximize ROI and market competitiveness
• Define, plan, and execute an account-based marketing strategy targeting high-value accounts, aligned with revenue and growth objectives
• Work with sales to identify target accounts, segment them based on value and engagement potential, and create tailored engagement strategies for each segment
• Develop and implement a multi-channel approach (email, social, paid media, content) that personalizes outreach and engagement to the needs of key accounts
• Partner closely with sale to ensure alignment on ABM goals, messaging, and account prioritization
• Support sales with personalized content, battle cards, and ABM collateral, empowering them to nurture relationships and close deals within target accounts
• Lead digital marketing plan across channels (paid search, SEO, social, email) to drive targeted traffic and engagement with key accounts
• Establish and track performance metrics across ABM and digital marketing campaigns, such as engagement rate, account penetration, pipeline growth, and ROI
• Implement tracking and reporting processes to gain insights into account behavior and campaign performance, ensuring data-driven decision-making
• Use analytics to continuously optimize ABM efforts, adjusting targeting, messaging, and channel strategy based on account engagement and conversion data
• Collaborate with product marketerss to develop highly personalized content (e.g., case studies, videos, whitepapers) tailored to the challenges and goals of target accounts
• Oversee the creation of account-specific landing pages, emails, and resource hubs, creating a consistent and engaging experience throughout the buyer journey
• Manage the ABM and digital marketing budget, ensuring investments are directed to high-impact areas
• Focus on optimizing cost-per-acquisition (CPA) and return on marketing investment (ROMI), reallocating resources as needed based on performance data
• Regularly evaluate the performance of ABM tools, advertising channels, and agency partnerships, ensuring a high ROI across efforts
• Stay current with market trends, competitive moves, and evolving customer needs, using this knowledge to refine ABM strategies and digital marketing efforts
• Conduct regular reviews of competitor strategies in ABM and digital marketing to identify gaps and opportunities
• Present campaign performance, key insights, and recommendations to SLT and cross-functional teams on a regular basis
• Communicate progress, wins, and learnings from ABM and digital marketing campaigns to stakeholders, ensuring alignment on growth objectives