Performance Marketing Manager, Runna
£50-65k
+ Strava's long-term incentive (stock) programs
2-3 days a week in office (Vauxhall, London)
Tailored running training plans
Job no longer available
Tailored running training plans
101-200 employees
Job no longer available
£50-65k
+ Strava's long-term incentive (stock) programs
2-3 days a week in office (Vauxhall, London)
101-200 employees
Company mission
To make running training effective, enjoyable and easy for everyone.
Role
Who you are
- 3–5 years of hands-on experience running Google Ads, UAC, and/or Apple Search Ads for a mobile app or subscription-based business
- Proven success managing seven-figure annual budgets efficiently at scale
- Deep understanding of paid search mechanics (keywords, match types, bidding, automation)
- Familiarity with the nuances of iOS and Android app campaigns (including Web2App and SKAN)
- Experience with YouTube campaigns for performance
- Proficiency with AppsFlyer (or another MMP)
- Strong analytical mindset, with focus on CAC, ROAS, LTV, and subscriber growth
- Comfortable working in a fast-paced, high-growth environment
Desirable
- Dig into search queries, ad copy tests, and keyword expansion
- Enjoy seeing incremental optimisations compound into big performance wins
- Love experimenting with campaign setups, creative assets, and automation strategies
- Use data to refine strategy and uncover new growth opportunities
- Have experience collaborating with product, creative, and data science teams to solve tough challenges
What the job involves
- We’re hiring a Performance Marketing Manager (Search & App Growth) to support paid acquisition across Google Ads, Universal App Campaigns (UAC), Apple Search Ads, Microsoft Ads, and YouTube
- You’ll support all things search and app campaign optimisation, with responsibility for scaling spend efficiently against strict CAC and LTV goals
- This role is perfect for someone who thrives on testing, optimisation, and driving measurable results from performance channels
- You’ll shape the roadmap, build best-in-class campaign structures, and work closely with creative, product and analytics teams to maximise impact
- Support of paid search & app growth platforms (Google Search, UAC, Apple Search Ads, Microsoft Ads, YouTube)
- Build and manage a rigorous testing framework across keywords, copy, targeting, creatives, and bidding strategies
- Partner with creative teams to brief and optimise creative assets for UAC & YouTube
- Monitor campaign performance daily/weekly, optimising against CAC, ROAS, and LTV goals
- Troubleshoot tracking, attribution, and signal issues (Appsflyer, S2S integrations, SKAN)
- Evolve measurement frameworks to validate incremental impact across channels
- Report on performance and share learnings with the wider business
Application process
- Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:
- Screening call with Jake, Talent Associate (25 minutes video call)
- Intro call with Sobaan, Performance Marketing Manager (25 minutes video call)
- Take Home Task
- Task Follow-up and Technical Interview with Laura, Head of Performance Marketing, and Sobaan (50 minutes video call)
- Office visit (in-person chat with Miranda, Head of Growth and the rest of the team)
Salary benchmarks
Our take
As a way to keep fit, running has shot up in popularity in recent years, partially due to accessibility, especially during the pandemic. But for those who want to take running to the next level – whether that be a 5K or a marathon – it can be difficult to know where to start in terms of a training plan. Runna supplies an app with personalised training plans for all types of runs, to help people achieve their running and fitness goals.
Runna was founded in 2020 by running enthusiasts for running enthusiasts, in response to the lack of tools – save paying a professional trainer – available to help runners train. Although there is a wealth of day-to-day running apps available, where Runna stands out is in providing training plans for specific races, which can be distinguished by distance and goal time. In addition, it does this whilst maintaining a sense of community, which has proven to be a popular feature amongst other running apps, and still caters to a range of experience levels.
Runna has seen consistent subscriber growth since its launch, serving thousands of users globally. The company plans to build and scale into the future, reach more customers, and expand its team. An acquisition by fitness giant Strava will help it on its way to achieving these aims.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$6.6m
SEED
Dec 2022
$2.5m
SEED
Total funding: $10.1m
Company benefits
- Own a part of Runna: We want you to own a part of the company you're building. Everyone who joins Runna receives a generous stock options package
- Grow with us: As one of our early hires, you'll have a unique opportunity to shape and influence Runna's product and culture from the beginning
- Learn and develop: We work with all of the latest tools and technologies so you can learn at the cutting edge of product development
- Team socials: We're a friendly bunch and like to make work-like fun, whether that's lunches and dinners or our bi-weekly team run
- Paid vacation: We want people to take time off to rest and rejuvenate. Runna offers 25 vacation days + bank holidays
- Tools: You'll receive all new equipment including a laptop, running watch of your choice, and anything else you need to do your best work
- Get paid to Run(na): We have a dedicated hour block each week where you'll get paid to run! Whether you want to build up to your first 5k or do that tough intervals sessions it's up to you!
- Enhanced family care: 3 months fully paid when you welcome a new Runna into the family, as well as fertility support & a host of other benefits
Company HQ
Vauxhall, London, UK
Leadership
Dom Maskell
(Co-Founder & CEO)Previously an Officer Cadet at the RAF and worked both as a Business Analyst and later Product Manager at McKinsey & Company.
Ben Parker
(Co-Founder & Head Coach)Former Personal Trainer and Running Coach. Owned Ben Parker Fitness. Previously a Spin & Pilates Class instructor at Roehampton Club, and Activities Manager at Mark Warner.
Walter Holohan
(CTO)Initially joined Runna as a Technical Lead before being promoted to CTO. Prior to Runna, they were a React Native Developer at 11:FS, a Full Stack Engineer at Nationwide Building Society and a Director at Spartn.
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