Creative Manager, Mastercard
Copy, Advisors Creative Desk
Global payments technology company
Job no longer available
Global payments technology company
1001+ employees
Job no longer available
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- You will be skilled with short and long form copy for marketing purposes, and with extensive experience with financial services copywriting
- 10-12 years of Copywriting experience within a creative agency environment or for marketing purposes on client side
- Strong project management and time management skills, including the ability to prioritize and meet deadlines
- Has extensive experience in leading and shaping creative direction for creative marketing campaigns
- Experience writing copy for direct response marketing
- Ability to concept new campaign copy in a variety of mediums
- Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
- Ability to combine conceptual creative thinking with high-quality content delivery
- Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
- Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
- Ability to interpret creative briefing documents and effectively translate into compelling content,
- Captivating presentation skills
- Passionate about social media platforms, trends, technology and best practices
- Excellent organizational and communication skills
- A "maker" mentality, be curious and not afraid to try new methods
- Strong conceptual skills
- Preferred: A solid understanding of the customer journey as it relates to card & banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell)
- Professional level English with another language skills look upon favorably
What the job involves
- The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally
- Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals
- The Advisors Creative Desk sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands
- As Creative Manager with Copywriting specialisation you will have a creative flair, always seeking innovative and new content directions for our clients
- You will relish working in a fast-paced environment and be able to manage multiple project deliverables
- Provide leadership/motivation and convey the vision and values of the Services organisation
- Oversee and project manage briefs to delivery, leading a creative team
- You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels
- The work must always be executed to the highest of standards and craft
- You should have the ability to comprehend sophisticated strategic briefs and develop work that's on strategy and is consistent with the brand character
- Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print
- You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion
- You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings
- Must be pro-active in bringing ideas that will help solve challenges and grow business
- Develop holistic and memorable creative campaigns from start to finish
- Actively identify new opportunities and future trends
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
- Pension plan 🇬🇧
- 25 days holiday (excl. bank holidays) 🇬🇧
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
Share this job
View 106 more jobs at Mastercard