Senior Marketing Specialist, Expedia Group

• Proven experience as a Full Stack Marketer in a Growth marketing team or a similar role
• Demonstrated expertise in digital acquisition channels, both paid and organic
• Bringing a highly analytical mindset to business problems, can-do attitude in self-servicing common analytics questions through Campaign Manager Reporting, Google Analytics, Excel and Tableau
• Previous experience managing large media campaigns across multiple time zones and managing multiple stakeholders
• Proven experience using Google Marketing Platform products, programmatic DSPs and SEO tools including Campaign Manager and Google Search console
• Proven experience managing SEO channel with a track record of driving significant growth and engagement
• Proven expertise working with functions such as content, PR, partnership and organic social media teams as part of delivery of a holistic acquisition strategy
• Results-oriented individual with demonstrated success in driving new user acquisition or equivalent with direct sales and profitability deliverables
• Self-starter who is comfortable navigating through ambiguity and change
• Ability to self-prioritize projects based on highest impact activities
• Strong communication skills with the ability to articulate performance metrics, technical challenges and business opportunities to key stakeholders
• Understanding of incrementality testing design, attribution modelling and media measurement

Desirable

• As a member of the B2B Marketing Team, you will play a key role helping achieve strategic business objectives for Expedia Group and our lodging supply partners
• Our marketing team is nimble and high energy, so we look for people who flourish in a dynamic environment and who are not afraid to get their hands dirty
• We are looking for a Senior Marketing Specialist who excels working within a team and independently, and who is eager to grow and learn
• We are the marketing team responsible for Acquisition in the B2B org at Expedia Group
• Grow EG’s vacation rentals & core lodging supply through a mix of paid and organic acquisition campaigns with a focus on programmatic display/video DSPs, SEO, content and organic social media engagement
• Develop and execute channel roadmaps, continuously experiment to test new hypothesis and new channels
• Optimize and grow existing campaigns balancing KPIs including conversions volume, CAC and ROAS
• Create ad hoc weekly and monthly performance reports of your channels based on KPIs
• End to end ownership of operational initiatives behind marketing campaigns including planning, set up campaign & tracking, media buying & management, testing, analysis and optimization
• Work with internal stakeholders to influence creative and landing page experiences