User Lifecycle Specialist, Wellhub
$80-90k
This role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
Employee fitness & wellness platform
Job no longer available
Employee fitness & wellness platform
1001+ employees
Job no longer available
$80-90k
This role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- 3+ years experience in B2C marketing, CRM, or customer lifecycle management
- Proven track record in multi-channel CRM execution (email, SMS, In-app, + push)
- Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies. Tableau, looker experience is a plus
- Hands-on experience with CRM tools; ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques
- Strong attention to detail both in a project management and campaign development perspective, leveraging tools like Asana
- Demonstrated success in managing and executing marketing campaigns and initiatives
- Experience launching an ambassador or community program, preferred
- Proven track record in project management, strategic planning, and cross-functional collaboration
- Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement
- We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that 3+ years experience in B2C marketing, CRM, or customer lifecycle management is required
What the job involves
- We are hiring a User Lifecycle Specialist on our Marketing team in New York City
- This role plays a crucial part in engaging and retaining our paid subscribers across the US + Canadian market
- Developing content to help guide the user through their customer journey, add their family members and identify top users to launch our first ambassador programs
- The specialist will work with cross functional teams to develop, test and scale lifecycle strategies across email, in-app, push and SMS
- Drive Retention & Upsell Strategies: You will develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions
- By identifying and testing strategies to maximize subscriber lifetime value, you’ll ensure users remain engaged and continue to see value in their membership
- Leveraging data-driven insights, you’ll analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey
- Community & Engagement Growth: You will lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns
- At the same time, you’ll drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged with what's available to them at Wellhub
- Data-Driven Decision-Making: Your role will involve using analytics to measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts
- Through A/B testing, campaign iteration, and data-driven decision-making, you will refine messaging, campaign structures, and engagement tactics to improve performance
- Cross-Functional Collaboration: As part of a global team, you'll collaborate with key local stakeholders (Client Success, Product Development, Client Experience, Partners Marketing) and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work
- Build trust and foster a collaborative and fast-paced environment
- Local Trends and Opportunities: Spearhead campaign innovation by identifying local trends, benchmarking competitors and marketing initiatives from other companies
- Prioritize and align implementation internally and externally with the Global structure and local leadership teams
- Execution and Project Management: Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution in an agile manner
- Highly effective at following campaign build best practices within Braze (set up, QA, review) to proactively avoid errors
- Comfortable escalating concerns + asking questions to ensure campaigns are set up correctly
- Document learnings following Global guidelines
- Creative Asset Development: Oversee the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing (and Gympass) best practices
- Be hands-on using existing templates to develop marketing creatives with drag-and-drop tools like Canva, Figma, and Structured Web
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues
- Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Culture of wellbeing: We actively encourage all our employees to prioritize their wellbeing and incorporate wellness into their weekly work routine.
- Wellhub membership: All of our team members receive our Gold membership for free which provides access to gyms, studios, classes, training, apps, and more!
- Competitive rewards: We offer competitive compensation packages in all markets we operate, as well as equity programs based on individual and company performance.
- Core health benefits: We ensure all employees receive preferred options for healthcare, dental, and vision coverage in support of their physical health.
- Paid time off: Get a minimum of 25 days of paid leave per year. All team members get extra days off for approved local holidays and their birthdays.
- Flexible work policy: Our flexible work policy, known as “The Way We Work” provides the ability to maximize the benefits of remote and flexible work arrangements.
- Parental leave: We love our new parents (and their babies) on our team! In support, we provide substantial paid leave so you can focus on your growing family.
- Learning & training: With free access to Udemy classes online and in-person learning opportunities, all employees are enabled to grow their skill sets.
- Career growth: Employees can take their careers further with our robust internal recruitment process for promotional and developmental opportunities.
Company HQ
Gramercy Park, New York, NY
Leadership
Cesar Carvalho
(Co-Founder & CEO)Previously worked as a Consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass (now Wellhub).
Joao Barbosa
(Co-Founder & VP of Partners BRazil)Began their career as a Risk Analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
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