Marketing Manager, Newsela
Product-Led Growth
$82.8-110k
+ Stock options
Online platform for education content
Job no longer available
Online platform for education content
201-500 employees
Job no longer available
$82.8-110k
+ Stock options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- 5+ years of experience in growth, performance, lifecycle marketing, or a related field, with a track record of success in a SaaS or edtech environment
- Proven expertise in product-led growth, user acquisition, funnel optimization, and lifecycle marketing
- Preferred experience leading product-led growth initiatives at another edtech company, demonstrating a clear understanding of the K-12 market and teacher needs
- Strong analytical skills with experience using marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, SEMRush, Heap, Tableau)
- Excellent cross-functional collaboration skills, with the ability to partner effectively with product, sales, and other marketing teams
- Data-driven mindset that values continuous testing, iteration, and optimization
- Experience implementing growth experiments and leveraging insights to drive strategic decisions
- Strong communication skills and a passion for creating innovative, engaging campaigns that resonate with educators
What the job involves
- We are seeking a Growth Marketing Manager to lead product-led growth initiatives for our two offerings: Newsela and Formative
- This role will focus on acquiring new teachers for the free versions of both products, ensuring they remain active and engaged, and ultimately converting them into qualified marketing leads and revenue pipeline opportunities
- As the Growth Marketing Manager, you will develop and execute data-driven strategies, collaborate closely with product and sales teams, and leverage marketing automation to drive user acquisition, product engagement, and pipeline growth
- Product-Led Growth Strategy: Develop and own the product-led growth strategy for both Newsela and Formative, focusing on teacher acquisition for the free product tiers
- Acquisition & Activation: Drive innovative campaigns to increase teacher awareness and enrollments, and optimize onboarding funnels to ensure strong user activation and engagement
- User Engagement & Retention: Create targeted programs (e.g., email nurture tracks, in-app messaging, webinars) that encourage ongoing product use and deepen adoption among free users, preparing them for upsell opportunities
- Conversion & Lead Generation: Design and implement tactics that convert free users into qualified leads, working closely with the sales team to hand off high-intent educators for follow-up and pipeline growth
- Cross-Functional Collaboration: Partner with product, sales, content marketing, and customer success teams to ensure messaging and campaigns align with product roadmaps, market priorities, and revenue goals
- Data & Analytics: Continuously monitor key performance indicators (KPIs)—such as acquisition rates, product usage metrics, channel performance, and conversion rates—using insights to optimize campaigns and drive iterative improvements
- Experimentation & Optimization: Foster a culture of experimentation by running A/B tests and growth experiments to identify the most effective channels and tactics for driving teacher acquisition and engagement
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
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