Regional Vice President of Sales, ROLLER
EMEA
Office located in Shoreditch, London
Leisure industry management software
Be an early applicant
Leisure industry management software
201-500 employees
Be an early applicant
Office located in Shoreditch, London
201-500 employees
Company mission
To help create experiences that bring joy and happiness to the world.
Role
Who you are
- You bring proven experience building and leading high-performance SMB B2B SaaS sales teams, with an eye toward scalability, efficiency, and repeatability
- You have 5+ years of Sales Leadership experience in a SaaS environment, managing budgets and deploying lean but effective sales motions
- You thrive in environments where speed, agility, and data-informed decision-making are essential
- You are based in London, England, and understand how to build and localize strategies for regional success. You believe in the value of a hybrid work environment in which you and your team are in the office a minimum of three days per week
- You have scaled organizations through key growth milestones—ideally from $20M to $100M+ in ARR—with particular strength in growing SMB revenue engines
- You understand the buying behavior and constraints of SMB customers and know how to help your team navigate their needs with value-led selling
- You are a strategic operator with a hands-on leadership style and a strong track record of hiring and developing exceptional talent
- You are an excellent communicator who can align stakeholders and influence outcomes across Sales, Marketing, Product, and Customer Success
- You’re proficient in Salesforce, Gong, GSuite, and other sales enablement tools, and you use them to drive clarity, focus, and efficiency
What the job involves
- We are seeking an experienced RVP of Sales to lead our Emerging (SMB) sales segment and drive new customer acquisition
- Reporting to the VP of Sales, you will manage and grow a team of Account Executives focused on the Emerging Market (SMB) across Europe
- This is a pivotal leadership role with a mandate to drive high-velocity, scalable sales processes tailored to a fast-moving, volume-driven customer base
- You’ll be responsible for the team’s ACV growth, territory penetration, and operational excellence within this high-impact segment
- Own and evolve ROLLER’s go-to-market strategy for the Emerging (SMB) Segment, ensuring the team hits new customer acquisition and ACV growth targets
- Lead, coach, and optimize a team of SMB Account Executives to consistently exceed performance expectations in fast-paced sales cycles
- Develop scalable inbound sales playbooks specific to the Emerging Segment, integrating them with SDR and Marketing alignment efforts
- Drive hands-on support for deals, especially within new verticals or segments, while fostering a culture of autonomy and results
- Analyze sales data to identify trends, risks, and opportunities in the Emerging Pipeline—driving action plans and process improvements
- Partner with the Customer Success team to reduce churn and ensure smooth handoffs for new clients
- Hire, onboard, and develop top-tier SMB sales talent; nurture a performance-driven culture with strong coaching frameworks
- Present performance metrics, insights, and growth opportunities to senior sales leadership, with a strong emphasis on deal velocity, close rates, and CAC efficiency
- Collaborate with Product and GTM teams to shape offerings that address the unique needs of SMB clients and emerging market trends
Application process
- Initial call with our Talent Acquisition Manager
- You’ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have
- Interview with our VP of Sales
- You'll get to meet with the hiring manager to learn more about the role & ROLLER whilst also talking through your experience in more detail
- Loop Interviews
- This is where you will get to meet our wider ROLLER team to do a ‘vibe check’ on us to make sure our culture & vibe meet what you are looking for!
- Offer
- If all lights are green and the fit feels right, we’ll conduct reference checks and you'll receive an offer to join!
Salary benchmarks
Our take
Attractions have been somewhat left behind compared to other industries when it comes to digital tools. Operating in a space between traditional businesses, hospitality venues and live events, they generally have to cobble together solutions from ill-fitting CRMs, ticketing systems, and spreadsheets. Founded in 2011, ROLLER aims to improve this situation by providing an all-in-one platform for managing guest experiences at attractions from trampoline parks to medieval fairs.
ROLLER is unique in its focus on the leisure and attractions industry and has built an all-in-one cloud-based platform that is highly regarded within the sector for its speed, flexibility and reliability. The platform is used by its customers to manage over 100 million visitors per year at 1,200 attractions, with $4 Billion in transactions annually.
Recently, the company has strengthened its position through a number of partnerships. These collaborations, alongside substantial funding, push ROLLER to offer even more innovative solutions to its clients. As the industry continues to recover and evolve, ROLLER is ready for sustained growth and an expanding influence in the sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2023
$50.4m
SERIES C
Dec 2022
$18.1m
SERIES B
Total funding: $78.2m
Company benefits
- Four ROLLER Recharge days per year (that is four additional days of leave that we all take off together as a team to rest and recuperate)
- Claim up to $120 work-from-home expenses per month
- 16 weeks paid Parental leave for primary carers and 4 weeks paid Parental leave for secondary carers
- Free Medical Insurance
- 401(k) Plan
- Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!
- Team member Assistance Program to proactively support our team's health and well-being, access to coaching, education modules, weekly webinars, and more
- Work with a driven, fun, and switched-on team that likes to raise the bar in all we do
- Individual learning and development budget plus genuine career growth opportunities as we continue to expand!
Company HQ
East Cesar Chavez, Austin, TX
Leadership
Luke Finn
(Co-Founder & CEO)Prior to co-founding ROLLER they were an Analyst at Fulton Hogan.
Mark J Finn
(Co-Founder & CFO)Currently also a Mentor at Techstars and a Member of the Tech Council of Australia. Was previously Global Transformation Advisor at PwC. Before that was an Analyst for Macquarie Group.
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