Marketing Director, SharkNinja
IMC, Fixed Term Contract
+ Employee stock purchase options
3 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
+ Employee stock purchase options
3 days a week in office
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 8-12 years of experience in marketing, advertising, or communications, preferably in a fast-paced consumer goods environment
- Demonstrated ability to manage multiple projects, deadlines, and priorities with strong attention to detail
- Excellent communication and interpersonal skills
- Proficiency in Microsoft Office Suite (especially PowerPoint and Excel); experience with project management tools (e.g., Asana, Smartsheet) is a plus
- Passion for innovation, storytelling, and driving consumer impact
- Comfortable working in a high-growth, agile environment with cross-functional teams
What the job involves
- We are seeking a driven and detail-oriented IMC Director to join our high-performing Integrated Marketing Communications team in Ninja
- In this role, you will drive the local execution of integrated marketing campaigns that create consumer engagement, product awareness and commercial impact throughout the entire consumer journey
- You will work cross-functionally with the global and local marketing teams, creative, media, digital, PR, AMZ and retail teams to ensure consistency and cohesion in how Ninja campaigns show up across all consumer touchpoints— locally and at scale
- Local execution of global 360° IMC plans for new product launches, brand campaigns, and seasonal promotions
- Manage and track campaign deliverables, timelines, and budgets across internal and external partners
- Responsible for trafficking of all media assets to internal and external agencies
- Serve as a point of contact between global and local teams to provide direction on messaging, creative assets, and media strategies based on Global IMC direction
- Lead the development of local creative briefs and contribute to Global messaging frameworks and content planning
- Collaborate with media, PR, influencer, social, D2C and retail teams to ensure consistent execution of the campaign strategy
- Monitor campaign performance and assist in preparing post-campaign analysis, recaps, and presentations
- Conduct market research and competitive analysis to inform campaign planning and brand storytelling
- Stay current on marketing trends, consumer insights, and emerging technologies relevant to the Shark Home business
Application process
- This is a 12-month FTC position starting January 2026
Salary benchmarks
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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