Senior Demand Generation Manager, Adyen
More information about location
3-5 days a week in office
Payments platform built to grow businesses
Open for applications
Payments platform built to grow businesses
1001+ employees
Open for applications
More information about location
3-5 days a week in office
1001+ employees
Company mission
Adyen's mission is to make payments choices easy for merchants.
Role
Who you are
- The ideal candidate is also highly experienced at stakeholder management and collaborating across Sales, SDRs, Partnerships, and Account Management to meet revenue-based goals through integrated marketing tactics
- Experience: Minimum 8 years in a demand generation or account based marketing role with a focus on acquiring new customers. B2B, account-based marketing experience and comfort with complex buying committees required
- Industry Knowledge: Strong understanding of marketing to niche industries. Proven ability to create targeted campaigns that generate high-quality leads
- Technical Skills: Expertise in email marketing, ABM tools, Salesforce, and Marketo. Experience with data-driven optimizations and analytics tools is a plus
- Analytical Mindset: Data-driven with strong analytical skills. Capable of optimizing campaigns based on performance metrics
- Strategic & Hands-On: Ability to balance strategic planning with hands-on execution and optimization
- Self-Motivated: A proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs
- Fluent spoken and written English is a requirement
What the job involves
- We are seeking an experienced, data-driven and self-motivated Senior Demand Generation Marketing Manager to drive impactful acquisition strategies for one of our business lines within the North America market
- This hybrid role will work from our San Francisco office and report directly to one of our Marketing Team Leads
- As a Senior Demand Generation Manager at Adyen, you are pipeline-driven, highly-collaborative, and always learning
- You will own the strategic vision for demand generation and account-based marketing, including planning, building and optimizing targeted marketing campaigns across owned and paid channels
- You’ll work closely with our Sales, SDR and Marketing teams to develop and implement strategies that generate results through the funnel from leads to opportunities
- This is a highly-matrixed role which will drive results hand in hand with the US, Canada, and Global Marketing teams
- Strategic Development: Propose and implement strategies that drive sales accepted opportunities in collaboration with local and global acquisition marketing teams
- Campaign Management: Plan, set up, and optimize demand generation programs for North America utilizing tactics such as 1:many, 1:few, and 1:1 account-based marketing, as well as paid social, trade publications, display advertising, content syndication, and email marketing
- Annual Planning: Contribute to the North America annual marketing plan in collaboration with event marketing, product marketing, PR, customer marketing, Canada marketing, and our leadership teams
- Market Insights: Maintain a pulse on latest marketing trends and the actions of our competitors to continuously optimize strategies
- Target Account Lists: Collaborate with Sales and SDRs to identify and segment target account lists by priority verticals
- Content Creation: Create compelling content for digital campaigns, web and landing pages, and other marketing materials tailored to prioritized accounts and verticals
- Commercial Alignment: Work closely with the commercial engine to align efforts, leverage insights, and ensure cohesive execution across all marketing touchpoints
- Partner Ecosystem: Incorporate key technology partners, payment partners, & alliance partners into the overall marketing strategy
- Webinars & Content: Manage end-to-end creation and execution of acquisition-focused webinars and content, including goal definition, material crafting, vendor selection, promotion, execution, follow-up, and analysis
- Analytics & Optimization: Utilize analytics tools to assess campaign effectiveness and propose optimizations based on data such as Looker, Marketo reporting, and Salesforce Dashboards
Application process
- We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7bn, it raised over €1bn and its share price popped on the first day, resulting in a valuation of €14bn. Its valuation has continued to climb by the billions.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping to reduce the friction between a company choosing to take payments online, and actually being able to do it. That can take multiple steps and agreements across numerous countries — Adyen’s pitch is that it essentially handles all of it in the backend as a service for its users. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$57.2m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $325.5m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Leadership
Pieter Van Der Does
(Co-Founder & CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
Salary benchmarks
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