Senior Social Media Manager, SharkNinja
Shark Beauty
$174.2-212.8k
+ Employee stock purchase options
3 days a week in office
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
$174.2-212.8k
+ Employee stock purchase options
3 days a week in office
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- We are looking for a visionary Social Media Manager with extensive experience in influencer partnerships and organic growth strategies
- 8+ years of experience in social media, influencer marketing, or digital strategy
- Proven ability to craft and execute high-impact influencer campaigns that drive measurable business outcomes
- Deep expertise in organic social media strategies, platform algorithms, and content trends
- Strong analytical mindset with experience using tools like Sprout Social, Google Analytics, and influencer marketing platforms (e.g., GRIN, Aspire)
- Outstanding communication and presentation skills, with the ability to influence and align senior stakeholders
- Experience in CPG organizations
- Familiarity with paid social strategy to complement organic and influencer efforts
What the job involves
- As a leader in the social team, you will set the vision for and execute our social media presence, crafting strategies that drive meaningful engagement and position Shark Beauty as a leader in digital storytelling
- You will be instrumental in shaping the brand’s identity, leveraging influencers, creators, and organic channels to make us one of the most talked about brands on social media
- Define and execute a forward-thinking influencer and organic social media strategy that drives brand awareness, engagement, and loyalty across global markets
- Serve as the in-house expert on influencer and organic social trends, identifying emerging opportunities to stay ahead of competitors
- Develop long-term roadmaps for influencer partnerships and organic social, ensuring alignment with overall business objectives and brand goals
- Oversee contract negotiations, budgets, and performance metrics for influencer campaigns, ensuring ROI and alignment with brand standards
- Use data-driven insights to refine influencer strategies, optimizing for audience reach, engagement, and conversion
- Develop and oversee a sophisticated organic social media strategy designed to grow and engage a global audience across platforms
- Partner with creative teams to produce high-impact, platform-specific content that drives engagement and fosters community
- Establish benchmarks for success, leveraging analytics and insights to inform ongoing strategy and performance improvements
- Monitor evolving platform algorithms, trends, and best practices, ensuring the brand remains agile and innovative
- Collaborate closely with senior leadership across Marketing, PR, Product, and Creative teams to integrate social strategies into broader marketing initiatives
- Lead a high-performing team of social media professionals, providing mentorship and fostering a culture of innovation and excellence
- Champion a data-informed culture, aligning key stakeholders on KPIs, results, and opportunities for growth
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 113 more jobs at SharkNinja