Brand Manager, Butternut Box
+ Equity
3 days a week in office
Putting the food back into dog food
Job no longer available
Putting the food back into dog food
201-500 employees
Job no longer available
+ Equity
3 days a week in office
201-500 employees
Company mission
To deliver health and happiness to dogs and their humans all over the world.
Role
Who you are
- Brand Managing Experience: confident in your abilities in brand managing with 4+ years experience
- High standards for operational excellence: that includes budgets, calendars, timelines, and efficiencies
- Relationship builder: able to develop influential and collaborative relationships across teams and functions, both internally and externally
- Bias for action: a highly creative and non-traditional thinker who just makes things happen
- Contemporary Shakespeare: articulate in your vision and can inspire others - from teammates, to customers and of course, dogs and are passionate about the Butternut brand and the values associated with it. Copywriting is second nature to you
- G-Suite: fluent in Sheets and Slides, with the ability to produce clear and inviting pitch/overview documents
- Adobe Suite: well practiced in adobe suites (not essential, but a big bonus)
- For the love of dogs: you really like (love?) dogs!
What the job involves
- Butternut Box are looking for a creative, highly motivated, results-oriented Brand Manager to help drive and define the Butternut brand and be part of the founding and leadership team for Germany
- In this role, you’ll execute brand marketing initiatives to grow awareness in a sustainable way
- With each project, you’ll play a key role in Butternut’s mission to bring health and happiness to dogs everywhere
- You will report to the Country Manager Germany directly, and will have a dotted line to our Head of Brand in the UK
- Own and grow the Butternut Box Germany brand’s awareness in a sustainable way
- Execute high-impact campaigns that positively position Butternut
- Get Butternut talked about and build brand love
- Have the freedom to push the boundaries and create impactful work
- Meet and pet dogs
- Brand Marketing:
- Grow the brand and build strong impactful initiatives. This is an ever-growing role and the expectations will flourish with the responsibility
- Work on bringing brand campaigns and marketing activity to life in a way that is aligned to the central brand positioning and delivers the brand promise in a motivating, relevant and credible way
- Be accountable for the campaigns being executed on time and within budget
- Lead on projects that create demand for our products, enhance brand awareness, get people talking, and drive consumer advocacy - all while upholding a smooth, integrated process
- Generate ideas that support our ambitious growth objectives in the Germany
- Report on the performance of the campaigns you lead and report on the brand’s health on a quarterly basis
- Brand Communications:
- Be a brand guardian and consistently work to articulate and execute on on-brand communication in Butternut’s tone, values, proposition and visual standards
- Clarify our offering whilst constantly assessing what is important to our potential customer base
- Be responsible for maintaining the visual standards, tone and values of Butternut whilst ensuring our communication is localised
- Your responsibilities include coordinating the external communication of Butternut in Germany
- You’ll work to make sure our content is being picked up by reputable news outlets across Germany
Our take
Nowadays, consumers are not only getting more fussy about what they eat, but also what their pets eat. Butternut Box caters to this trend for the 11 million pet dogs in the UK, with dishes cooked with fresh ingredients and portioned according to the dog's breed, weight, sex and exercise routine.
Butternut Box’s platform uses computer algorithms to work out the individual needs of each dog, bringing technological innovation to a market that has not seen much of it. With the UK dog food industry worth over £1.5 billion, there is a massive potential market for the company, before even considering international growth.
In order to expand its appeal, Butternut Box has been diversifying its products to include environmentally conscious food, treats and wellness products and services for dogs. Having already launched into a few European markets, the company has acquired Polish fresh dog food company PsiBufet to help extend its operations in Central and Eastern Europe, whilst 2023's substantial VC round will help it to build on its already impressive momentum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Sep 2023
$375.4m
GROWTH EQUITY VC
Aug 2021
$53.7m
SERIES D
Total funding: $484.7m
Company benefits
- Butternut Discount - Many of our squad have a special dog(s) in their lives; so we are delighted to offer a generous discount so that more dogs can enjoy Butternut and live healthier & happier lives
- 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
- 5 paid 'paws' days per year to support to learning and/or wellbeing
- £500 personal learning & development budget
- Enhanced parental leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)
- Flexible working hours and work from home options
- Cycle to work scheme
- Pension with NEST
- Private Medical Insurance with Vitality & Private Dental Insurance with Bupa
- Time off for fertility treatments and pregnancy loss
- Paid sabbaticals for squad members with 5 or more years at Butternut
- Discounted gym access through MyGymDiscounts
- Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)
Company HQ
Shepherd's Bush, London, UK
Leadership
Kevin Glynn
(Co-founder)Previously an Associate at Goldman Sachs.
David Nolan
(Co-founder)Previously a Trader at Goldman Sachs.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job