Go-to-Market Associate, Pliant
Digital corporate credit card solutions
Open for applications
Digital corporate credit card solutions
201-500 employees
Open for applications
201-500 employees
Company mission
To empower businesses to grow by providing a smart payment option that grows with their business.
Role
Who you are
- Experience: 1-4 years in Revenue Operations, Sales, GTM Operations, or a similar GTM role within a high-growth B2B environment - preferably in FinTech or SaaS
- GTM Expertise: Proven experience supporting or leading Go-To-Market initiatives, ideally including new market launches or US market expansion
- Fast Learner & Super Hands-On: You pick things up quickly, figure things out independently, and aren't afraid to dive into the details. You'd rather build something scrappy and improve it than wait for perfect conditions
- Technical Savvy: Hands-on experience with CRM platforms (HubSpot strongly preferred), outreach and prospecting tools (e.g., Amplemarket, Apollo), and analytics/BI tools
- Analytical Mindset: Strong ability to leverage data to drive strategy, with a track record of building dashboards, pipeline forecasts, and funnel metrics
- Process & Project Management: Demonstrated success designing, documenting, and scaling processes in fast-paced, early-stage or scale-up environments
- Entrepreneurial & Hands-On: You take ownership from day one, thrive with autonomy, and are comfortable rolling up your sleeves to get things done
- Strategic Thinker: Ability to balance big-picture GTM strategy with operational detail and day-to-day execution
- Communication & Collaboration: Exceptional stakeholder management, presentation, and interpersonal skills
- Language: Fluent in English (required)
- Must be legally authorized to work in the United States and currently reside in the United States. Pliant does not offer visa sponsorship for this role
- Location: New York City (hybrid) or Remote (US-based)
What the job involves
- We are looking for a (Junior) Go-to-Market Associate (m/f/d) to join our Revenue Operations team and play a central role in Pliant's US market expansion
- Reporting to the VP Growth, you will be the operational backbone of our US Go-To-Market (GTM) efforts - building and scaling the processes, systems, and data infrastructure needed to drive revenue growth in a new market
- This is a high-impact role that blends GTM execution with revenue operations strategy
- You'll work cross-functionally with Sales, Marketing, Partnerships, and Customer Success to ensure our US launch is data-driven, efficient, and scalable
- GTM Execution & Strategy: Shape and operationalize the Go-To-Market playbook for the US market - from prospect identification and outbound workflows to pipeline management and sales enablement
- Process Design & Optimization: Build, document, and continuously refine end-to-end revenue processes tailored to the US market, ensuring efficiency, transparency, and alignment across all GTM functions
- CRM & Data Management: Maintain and optimize our CRM system (HubSpot) to ensure clean, accurate, and actionable data. Establish data governance standards for the US GTM motion
- Reporting & Analytics: Build reporting frameworks and dashboards to track pipeline health, GTM performance, conversion metrics, and US launch KPIs. Deliver actionable insights that inform strategic decision-making
- Sales Support & Enablement: Partner closely with the sales team to identify, research, and qualify US-based prospects and target accounts. Support outbound campaigns and refine outreach workflows
- Technology Stack Management: Evaluate, implement, and maintain tools and platforms that support GTM activities (e.g., CRM, outreach and prospecting tools, BI platforms)
- AI Enablement: Identify opportunities to integrate AI into existing systems and processes to automate tasks, unlock insights from data, and drive smarter decision-making
- Cross-Functional Collaboration: Act as the connective link between Sales, Marketing, Partnerships, Finance, and Customer Success - streamlining handoffs, harmonizing data flows, and optimizing the customer journey
- Performance Optimization: Identify bottlenecks and gaps in the revenue funnel and champion continuous improvement initiatives to accelerate growth
Our take
The corporate credit card industry, historically dominated by giants like AmEx, has seen rapid disruption and growth over recent years. An influx of VC investment boosted smaller outfits like Divvy and Brex Inc. to multi-billion dollar operations, and this has cracked open the market to a host of smaller fintech startups.
Pliant is a German company entering the scene, but it’s a competitive one. It's hoping to stand out by prioritising seamless software integrations, competitive cashback, and a new optional feature offsetting travel-related CO2 emissions. The latter is incredibly novel and has undoubtedly won the company some press in an increasingly sustainability-oriented climate.
Pliant’s offering of both physical and digital cards, as well as its suite of advantages and services, has enabled the company to successfully adapt to the growing payments market. The company has, thus far, entered seven additional European markets and expanded its customer portfolio sixfold. Following successful funding rounds, Pliant is set to further expand operations and its business reach, with a focus on the US.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
233% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$40.4m
SERIES B
Apr 2024
$20.7m
SERIES A
Total funding: $120.7m
Company benefits
- Home office and remote work
- Flexible working hours
- Mobility discount
- Budget for professional development and training
- Railcard
- Monthly food allowance
- Gympass
- Weekly mindfulness sessions
- Team events
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
Fabian Turner
(Co-Founder & CPO)Previously the Head of Operations at Lendico, and went on to serve as CPO at FinCompare.
Malte Rau
(Co-Founder & CEO)Previously a Portfolio Manager and Head of Fintech Investments at Global Growth Cap, they then went on to found Geldspeicher GmbH.
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