Global Analytics Director, Croud
$140-160k
+ Bonus
3 days a week in office
Performance marketing agency
Job no longer available
Performance marketing agency
501-1000 employees
Job no longer available
$140-160k
+ Bonus
3 days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- You’re a highly-experienced player in digital advertising, adtech and analytics teams. You can hold technical conversations in depth with developers, engineers and data scientists
- You’re able to adopt an owner mindset. You will take responsibility for your role in Global Analytics like it’s your own consultancy business. The difficult decisions are yours to take, the lessons are yours to learn. The profit is yours to make
- You’re an exceptional communicator. You can edit and refine even the most complex ideas and descriptions, and produce exactly the messages and narratives that work for your audience and stakeholders
- Your ability to translate between simplicity and technical complexity will extend to the technologies specified among the points that follow
- You’re familiar with the resources and services available on Google Cloud Platform and/or AWS and Microsoft Azure. These will include in particular those for data warehousing, data transformation and the activation of Machine Learning models
- You’re very familiar with the Google Marketing Platform adtech stack, including Google Analytics and Google Tag Manager
- You’ll be familiar with server-side tagging and tracking, and with the potential in Customer Data Platforms, broadly
- You can confidently discuss the issues and solutions relating to privacy in adtech, and you can sell the potential impact in first-party data activation and methods for measuring marketing investment’s incremental uplift. Crucially will be able to fix these conversations firmly on their business impact, and the Modern Analytics Maturity Model
- You understand risk and best practice relating to security, InfoSec and Data Protection
What the job involves
- As Director, Global Analytics, the role represents the breadth of the team’s services to its clients
- Whether indirectly or directly all five sub-teams and their services may be delivering for a single client simultaneously: Intel & Automation, Activation, Analysis & Visualization, Data Science and Software Sales & Support
- In fulfilling the responsibilities outlined below, the role will consult with our clients, and simultaneously with our internal cross departmental teams
- Client satisfaction and growth of each account. Manage our clients so as to guarantee their satisfaction with our delivery. Keep each client on a trajectory of revenue growth, given the undeniable impact of the work we deliver
- Our clients’ understanding of the value of our work. Use the combination of your own expert technical understanding and your exceptional communication skills to present and continually remind clients of the value of our work
- The unified representation of our work to our clients. Collate and organize our ideas and plans, and the reporting of our delivery, and simplify their description. Continually place our internal teams’ delivery and impact in the context of the client’s business
- Our clients’ focus and priorities, in line with the Modern Analytics Maturity Model. Through expert consultancy, ensure that our clients’ requirements - and therefore our teams’ work - remain focused on the work that will deliver the greatest impact. Do so with constant reference to the Modern Analytics Maturity Model
- Support for teams in managing our commercial proposition to our clients. Use your success in ensuring client satisfaction and our clients’ understanding of the value of our work: support our Heads of each team in Global Analytics - whether directly or indirectly - in the conversations we have with clients about mutually-beneficial commercial agreements
- Representation of client priorities, including their business context, to our teams. Use your success in focusing clients’ priorities and requirements: support our Heads of each team in Global Analytics in representing client priorities and requirements to our internal teams; and in ensuring that our own work remains centered on client priorities and requirements, and delivering to them with efficiency
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. Its proprietary technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by its "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams, allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position and remains well-regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$39.6m
LATE VC
Total funding: $39.6m
Company benefits
- Work from home opportunities
- 20 days vacation a year + 10 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Equity in Croud US upon completion of 6 months
- Annual performance bonus
- 401k plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions (Classpass or NYHRC)
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Co-Founder & Chief Strategy Officer)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(Co-Founder & Global CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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