Head of Lifecycle Marketing, Octopus Money
£85-95k
3+ days a week in office (Holborn, London)
Making advice and investing accessible for all
Posted today
Making advice and investing accessible for all
101-200 employees
Posted today
£85-95k
3+ days a week in office (Holborn, London)
101-200 employees
Company mission
To help millions of people take the first steps towards making their life dreams a reality.
Role
Who you are
- This is a role for someone who understands the art and science of lifecycle marketing, and can move fast to turn ideas into results
- You’ll likely come from a background in investment platforms, gaming or financial services - industries where using detailed data to engage, retain and monetise customers is second nature
- 10+ years in CRM, lifecycle marketing or customer growth, with a track record of leading teams and delivering measurable commercial impact
- Experience managing CRM migrations and tool implementations, ensuring smooth transitions while setting the business up for scale
- Strong creative instincts from subject lines and copy to end-to-end customer journeys that feel distinctively Octopus
- An eye for detail combined with the ability to move at pace: creating a centre of excellence in lifecycle marketing while delivering campaigns in days, not months
- A proven ability to balance data and insight with creativity, turning numbers into ideas that engage customers and drive results
What the job involves
- We’re looking for a Head of Lifecycle Marketing to define, lead and deliver the strategies that activate and retain our fast-growing customer base
- You’ll report to the Head of Marketing and own the vision for how we use lifecycle marketing to drive growth and revenue
- That means setting the strategy, inspiring the team and applying data in creative ways to bring customer journeys to life
- Building lifecycle programmes from the ground up: Establishing the tools, frameworks and journeys needed to activate new customer segments, starting with the integration of Virgin Money Investments customers in 2026
- Unlocking opportunities with existing clients: Identify and act on untapped segments across customer and product
- Reporting and innovation: Regularly track and share the health of our customer base with the leadership team
- Leading the team: Establish a culture of pace, attention to detail and accountability for the numbers
- Owning revenue impact from lifecycle marketing measured by improvements in retention, cross-sell and customer lifetime value
- Uncovering real customer insight — then using your ingenuity to turn those insights into journeys and campaigns that feel distinctively Octopus
- Delivering initiatives in days, not months. You’ll create a culture of pace, experimentation and attention to detail
- Your ability to set vision, create clarity and enable your team to execute with confidence, attention to detail and creativity
Salary benchmarks
Our take
Octopus Money believes that offering financial coaching to employees is the most effective way to improve their financial well-being. The company is a financial coaching start-up that aims to make useful financial advice accessible to everybody. According to the company, the employees who use its service - numbering at over 250,000 - save, on average, around £9700 per year.
The company differentiates itself through its business model - the service is free, and the company adopts upselling techniques. Octopus Money can easily be implemented by employers within their organisations, giving each employee their own expert financial coach for free. According to the company, most employees will then choose to upgrade their plans and become paying customers.
The business was formerly called Hatch and has been acquired by the Octopus Group. It also powers financial services firms aligned with its values to complement its financial coaching products, covering more bases to draw in a wider customer reach. Octopus Money already counts SecretEscapes, Epson, and Octopus Energy among its growing client base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 18 day “work from anywhere” allowance every year (you can choose to work from home or anywhere, including other countries)
- 6% company pension
- Enhanced maternity, paternity, adoption or shared parental leave, if you’ve been with us for at least 15 months: 6 months fully paid leave for primary carers, 2 months fully paid leave for secondary carers
- Private health insurance through Aviva
- Employee Assistance Programme offering a 24/7 confidential advice line for you and your immediate family members
- Discretionary up to 10% bonus at the end of each financial year, based on the performance of the company
- Access to the Octopus Group Share Incentive Plan
- Paid therapy via Spill
Company values
- Make Every Conversation Matter - We care deeply about how we make customers and colleagues feel – on every call, email, screen and event. It won’t always be perfect, but we’ll always work harder to keep making it better.
- Move with Urgency and Focus - We’re impatient to make remarkable things. We focus on what matters most, make fast initial progress and then iterate forward.
- Own It - We take full ownership of our work – from the smallest detail to the final outcome. We have the courage to break new ground, to hold ourselves and each other accountable, to tackle challenges head-on and find solutions that make a lasting impact.
Company HQ
Holborn, London, UK
Articles
Leadership
Ruth Handcock
(CEO)Founding member of Tandem Bank, former CEO of Octopus Investment and chairperson for Octopus Legacy, Seccl, amicable.
Diversity, Equity & Inclusion at Octopus Money
- We believe in equal financial education for everybody, no matter their background. We pride ourselves on building an inclusive working environment where diversity is celebrated. We do not and never will discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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