Senior Demand Generation Manager, SentinelOne
$157.6-217k
+ Employee stock purchase program
Autonomous cybersecurity platform
Be an early applicant
Autonomous cybersecurity platform
1001+ employees
Be an early applicant
$157.6-217k
+ Employee stock purchase program
1001+ employees
Company mission
To defeat every attack, every second, of every day.
Role
Who you are
- The ideal candidate brings deep expertise in B2B demand generation, experience marketing to technical security audiences, and a proven track record of building programs from the ground up that drive measurable pipeline impact
- 3-5 years of experience in B2B marketing with a focus on demand generation and pipeline creation
- Hands-on experience with marketing automation platforms, particularly Marketo
- Proficiency with demand generation tools including Apollo, RollWorks or DemandBase, Gong, Outreach.io, CommonRoom, On24 or Goldcast (preferred) and Salesforce
- Proven track record of building and executing successful multi-channel marketing campaigns
- Experience managing marketing budgets and optimizing spend across channels
- Strong analytical skills with ability to measure, report, and optimize campaign performance
- Excellent project management skills with ability to manage multiple campaigns and stakeholders simultaneously
- Experience marketing to technical audiences, particularly in cybersecurity, security operations, or enterprise software
- Previous experience selling to or marketing to CISOs, IT leaders, and technical decision makers
- Bachelor's degree in Marketing, Business, or related field preferred
- Background in B2B SaaS companies, especially in the security or observability space preferred
- Experience working with external agencies and vendor management
What the job involves
- SentinelOne is seeking a Senior Demand Generation Manager to build and execute marketing campaigns that drive qualified pipeline growth for the Observo AI platform
- This role will own the entire demand generation funnel from awareness to conversion, creating and managing integrated campaigns across digital, content, webinar, and field marketing channels throughout the Americas
- You'll work closely with Product Marketing and Sales teams to ensure campaign messaging resonates with our technical audience and converts prospects into customers
- Design, build, and execute integrated demand generation campaigns across digital marketing, content marketing, webinars, and field marketing channels
- Own the entire demand generation funnel, optimizing for qualified pipeline contribution and conversion at each stage
- Develop and manage lead nurturing campaigns and marketing automation workflows to move prospects through the buyer journey
- Partner with Product Marketing to ensure campaign messaging and content resonates with technical security audiences including CISOs, IT leaders, and security practitioners
- Collaborate with Sales teams to align on lead qualification criteria, handoff processes, and campaign attribution
- Manage marketing budget allocation and optimization across channels and programs
- Work with external agencies and vendors to extend campaign reach and capabilities
- Establish measurement frameworks and reporting to track campaign performance and pipeline contribution
- Continuously test and optimize campaigns based on performance data and market feedback
- Support strategic marketing initiatives that accelerate Observo AI's growth within the SentinelOne ecosystem
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of legacy antivirus software. SentinelOne is a cybersecurity company that matches this automation with machine learning-focused software designed to help businesses defend against online attacks.
The company expanded the scope of its business from the endpoint security market to three markets valued at a combined $30 billion, including the corporate endpoint security and IT operations management markets. This gives SentinelOne a bigger potential customer base, although it also puts them in direct competition with more focused cybersecurity companies, in addition to its biggest competitor, CrowdStrike.
When the company went public in 2021, it made financial headlines as the highest-valued cybersecurity IPO ever, which gave SentinelOne a market capitalisation of $10 billion. However, it's since fallen to around $ 4 billion. It has subsequently launched S Ventures, a $100M fund, through which SentinelOne invests in cybersecurity startups and has expanded its partnership with major tax firm KPMG to accelerate cyber investigations and responses to threats.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $801.3m
Company benefits
- Incentive-based Wellness Challenges
- Medical, Dental & Vision
- Gym Reimbursement
- Career Wellness Perks
- Mental Health & Mindfulness
- Paid Parental Leave
- 401k
- Flexible Spending Accounts
- Short & Long Term Disability Insurance
- Employee Assistance Program
- Life Insurance
- Unlimited Time Off
- Paid Sick Time
- Paid Holidays
- Happy Hours
- Parties & Celebrations
- Team Building Activities
- All-Hands & Town Hall Gatherings
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(Co-Founder & CEO)They started their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they serve as CEO.
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