Senior Product Management, Demandbase
Marketing Persona
More information about location
Go-To-Market engagement & marketing software
Be an early applicant
Go-To-Market engagement & marketing software
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- Customer Pain Obsessed: You turn customer frustrations into transformative solutions
- Action-Oriented Leader: You find opportunities, make decisions, and execute with urgency
- Data-Driven Thinker: You back decisions with data and communicate impact clearly
- B2B SaaS Expertise: Experience with ABM, ABX, or marketing technology is a big plus
- Scrappy and Strategic: You act fast while focusing on long-term value
- AI Fluent: Familiar with AI, predictive analytics, and marketing tools integrations
What the job involves
- As the Product Management Leader, you’ll take charge of building solutions that directly address marketers’ biggest frustrations
- From fixing inefficient pipelines to creating tools that drive measurable outcomes, your work will make Demandbase indispensable
- You’ll report directly to the VP of Product Management, a passionate and energetic leader committed to setting a bold vision while giving teams the responsibility and autonomy to move fast, make bold decisions, and deliver impactful outcomes that redefine B2B marketing
- Fundamentally Different, Not Incrementally Better: Approach every product decision with a mindset to break the mold, delivering transformative solutions that redefine what’s possible in B2B marketing
- Customer-First Focus: Relentlessly solve customer pain points to create sticky, must-have features
- AI Innovation: Build AI-powered agents that deliver actionable summaries and insights, providing marketers with clear, stage-specific intent signals to optimize campaigns, accelerate pipeline velocity, and drive smarter decisions
- Product Strategy: Own a part of the product vision and roadmap to prioritize pipeline-generating features and prove marketing ROI
- Scrappy Execution: Test, validate, and scale ideas quickly while always always learning from customer feedback
- Metrics That Matter: Define success metrics focused on reducing churn and driving revenue impact
- Collaborative Leadership: Align engineering, design, marketing, and customer success teams to ship high-impact features fast
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company values
- We win together - At Demandbase, we go beyond collaborative. We have each other’s backs. We celebrate our victories and support each other during difficult times
- We make our customers successful - We believe that customer success is the responsibility of the whole company. Each one of us plays a role. Our energy is focused on customer satisfaction and success
- We are real - We are authentic and approachable. We are transparent in our communication — both the good and the bad. We don’t shy away from tough decisions
- We do what we say we will do - What we do, we do well. We are accountable for our actions. We make commitments, and then live up to them
- We innovate with intention - Innovation happens across the company. We try new things. We take risks. We measure everything and double down on the things that work, and learn from the things that don’t
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
Salary benchmarks
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Diversity, Equity & Inclusion at Demandbase
- Our employee resource groups (ERGs) provide spaces for community and connection, real talk, and education. With the support of Demandbase leadership, ERGs amplify the voices of members throughout our company and help us navigate the road to becoming a diverse, equitable, and inclusive culture. Groups include Black Impact Group, Hispanic/Latinx Group, Women’s Group, Neurodiversity Group & LGBTQ+ Group.
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