Vice President of Global Demand Generation, Meltwater
$177-209k
Plus bonus opportunity
Office located in Spitalfields, London
Online media monitoring software
Job no longer available
Online media monitoring software
1001+ employees
Job no longer available
$177-209k
Plus bonus opportunity
Office located in Spitalfields, London
1001+ employees
Company mission
To innovate, provide best-in-class service, and deliver sustainable growth through our technology and our people.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
- 10+ years of experience in B2B demand generation marketing, with a proven track record of driving measurable results in a fast-paced, high-growth environment. Minimum 5 years in a strategic leadership role globally
- Deep understanding of demand generation best practices, marketing automation tools (Marketo), CRM systems (Salesforce, Totango), and analytics platforms
- Strong leadership skills with the ability to inspire and motivate cross-functional teams to achieve common goals
- Excellent analytical skills with the ability to structure, extract and interpret data, draw actionable insights, and make data-driven decisions
- Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and concisely to executive leadership and stakeholders
- Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions
What the job involves
- As the Vice President, Global Demand Generation, you will play a pivotal role in driving growth for our global B2B SaaS company
- Reporting directly to the Chief Strategy Officer (CSO), you will lead a dynamic team responsible for developing and executing strategic demand generation initiatives that generate qualified leads and accelerate pipeline and revenue growth across global markets and segments
- The team structure is composed of 4 entities and about 40 FTEs as follows: AMER, EMEA, APAC and a Global Digital team
- Strategy Development:
- Develop and implement comprehensive demand generation strategies aligned with the company's business objectives and pipeline/revenue targets
- Collaborate with cross-functional teams in the CSO org (PR/comms, ABX, Product Marketing, Corporate Marketing and Community) as well as sales leadership and Revenue Operations to ensure alignment and cohesion across all marketing and sales efforts
- Stay abreast of industry trends, market dynamics, and competitive landscape to continuously refine and optimize demand generation strategies
- Campaign Planning and Execution:
- Lead the development and execution of integrated marketing campaigns across various channels including digital, email, paid social media, paid and organic search, events, webinars, and content syndication
- Align with corporate messaging, develop and use content, and creative assets that resonate with target audiences and drive engagement
- Utilize marketing automation and CRM platforms to execute campaigns, track performance metrics, and optimize lead nurturing processes
- Demand Generation Operations:
- Establish key performance indicators (KPIs) and marketing analytics frameworks to measure the effectiveness of demand generation initiatives, and regularly report on performance to executive leadership
- Manage the demand generation budget effectively, allocating resources to maximize ROI and drive scalable growth
- Support the evolution of our lead scoring, lead routing, and attribution modes to optimize conversion rates and accelerate sales velocity, in partnership with the VP of Corporate Marketing and Revenue Operations leadership
- Team Leadership and Development:
- Build and lead a high-performing demand generation team, providing mentorship, guidance, and professional development opportunities
- Foster a culture of innovation, collaboration, and continuous improvement within the demand generation team
- Recruit top talent and develop succession plans to ensure the long-term success and scalability of the demand generation function
- Cross-Functional Collaboration:
- Be a strategic business partner for sales, BD and RevOps; tighten the relationship between these teams to operate as one global GTM machine
- Work closely with the CSO team and primarily Corporate Marketing and ABX departments to align demand generation activities with other strategic initiatives
- Partner with Product Marketing to develop compelling regional campaigns that promote our latest products and feature enhancements
- Collaborate with the Content Marketing team to ensure the creation of high-quality, engaging content that supports demand-generation efforts at every stage of the buyer's journey
- Support Education and the development of the mCommunity through targeted customer events and campaigns
Salary benchmarks
Our take
Meltwater's software analyzes and provides insights on posts across all major social media platforms, blogs, and news sites, enabling companies to make more informed marketing and operational decisions.
Launched in Norway in 2001 and later moving its headquarters to San Francisco, Meltwater has become a leading player in the media monitoring industry. It is an industry that is expected to double in value as the volume of data grows, making it increasingly challenging to derive meaningful insights.
Over the past two decades, Meltwater's growth has been fueled by strategic acquisitions of complementary businesses, enhancing its technology stack. Since going public in early 2021, and with major clients like Google, Ogilvy, The Economist, and Santander, Meltwater is poised to expand its operations beyond the 150 countries it currently serves.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2023
$65m
GROWTH EQUITY VC
Mar 2019
$175m
GROWTH EQUITY VC
Total funding: $240m
Company HQ
Financial District, San Francisco, CA
Leadership
John Box
(CEO, Not Founder)A Meltwater veteran, they began as a Sales Manager in 2004. Climbed the ranks through roles as a Regional Managing Director, Global Sales Director, and EVP of Meltwater Social before becoming CEO in 2020.
Jørn Lyseggen
(Founder, Executive Chairman)Founded Meltwater in 2001, and led the company through growth and numerous acquisitions of other businesses before promoting John Box to CEO.
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