Senior Growth Marketing Lead, Mojio
More information about location
Connected mobility solutions
Open for applications
Connected mobility solutions
21-100 employees
Open for applications
More information about location
21-100 employees
Company mission
To give every vehicle a voice, and to make every vehicle connected, safe, and efficient.
Role
Who you are
- A strong candidate will bring a mindset of continuous experimentation, launching and iterating on new ideas regularly to identify what works and scale successful initiatives
- We’re looking for someone who lives and breathes growth. As in, you enjoy doing the work, not just planning it. You may be a strong fit if you:
- You are a subject matter expert with strong opinions on the future of growth marketing
- Completed growth-centric educational / training programs like those offered by Reforge
- Have 5+ years of experience in growth marketing or product-led growth
- Have worked in B2B SaaS or vertical SaaS; bonus points for IoT experience
- Love experimentation and building systems from scratch
- Are highly comfortable using AI tools in daily workflows
- Have a strong analytical mindset and can follow the data
- Are comfortable launching and measuring experiments quickly
What the job involves
- We are hiring our first Senior Growth Marketing Lead to design, build, and operate Force Fleet’s growth function
- You will own the full growth funnel, from acquisition to activation to lifecycle engagement, and move quickly to launch experiments that drive measurable revenue impact
- This is a builder role, not a coordinator or management role
- You will report directly to the Chief Growth Officer and have immediate ownership of a meaningful growth budget to test and scale initiatives
- If you love experimenting, building systems, using AI tools to move faster, and owning results — this role is for you
- Design and operate Force Fleet’s modern growth system. This includes:
- High-intent customer acquisition
- Funnel conversion optimization
- Post-onboarding user activation
- Lifecycle engagement and retention
- You will design, launch, and test experiments, and scale the ones that work
- We expect this role to move fast inside of the organization. Examples of experiments you may run:
- Landing page experiments
- Messaging tests
- Lifecycle engagement campaigns
- New acquisition channels
- Product-led growth initiatives
- Success in this role means running continuous experiments and learning quickly
- We expect this role to leverage modern tools to accelerate execution. You will also have the autonomy to introduce and implement new tools that improve speed and efficiency. Everything is on the table
- Current MarTech stack includes: HubSpot, Intercom, ChatGPT, Claude, Lovable
- Growth doesn’t stop at acquisition. You will work collaboratively with the product team to design and improve:
- New user activation campaigns
- Customer education and feature release campaigns
- Re-engagement campaigns
- Product adoption messaging
- Goal: increase activation, engagement, and expansion revenue
- You will work with our external SEO/content agency to ensure that content strategy supports growth objectives
- Responsibilities include:
- Prioritizing topics and content strategy
- Tracking organic traffic growth performance
- Aligning content with high-intent acquisition goals
- Success in this role means building and operating a modern growth engine that consistently improves how Force Fleet attracts, activates, and retains customers. The end goal is a notable and measurable impact on ARR
- Success means consistently running structured growth experiments across the funnel, identifying winning ideas, and scaling them across the business
- Acquisition: You will continuously improve how Force Fleet attracts and converts high-quality customers. Success means identifying new acquisition opportunities, optimizing existing channels, and improving the efficiency of the growth funnel. This includes launching and scaling new experiments that increase qualified pipeline and convert interest into active customers
- Engagement: You will help ensure that new customers quickly understand the value of the product and begin using it in meaningful ways. Success means improving new user activation and onboarding experiences, lifecycle messaging, and overall product adoption so that customers move from initial signup to meaningful engagement faster
- Retention: You will contribute to building long-term customer relationships and increasing the lifetime value of each customer. Success means designing lifecycle programs that keep customers engaged with the platform, encourage continued product usage, and reinforce the value Force Fleet delivers over time
Our take
Mojio collaborates with mobile networks and automotive companies to harness and gather valuable data from "connected cars", encompassing information on location, vehicle diagnostics, and driving behavior. This data proves invaluable for manufacturers, insurers, car dealers, and healthcare providers, creating a dynamic ecosystem that leverages insights derived from connected vehicles.
In a landscape where the monetization of car data is poised for substantial growth, Mojio stands out as a key player. The prevalence of connected cars is steadily rising, with approximately 200M already on the roads, and projections indicating a potential doubling or even tripling in the near future.
Despite competition from players like Cubic Telecom and Zubie, Mojio's strong funding positions the company for expansion. This financial support will fuel increased hiring and technological development, enabling Mojio to meet the evolving demands of its diverse customer base and further solidify its standing in the thriving connected car industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2020
$11.5m
LATE VC
Feb 2019
$16.1m
SERIES B
Total funding: $59.8m
Company benefits
- Education Fund: We encourage everyone to challenge themselves and never stop learning. Use up to $5K for professional development per year, with no lifetime cap.
- Stock Options: We are all owners, responsible for making Mojio as good as it can be, today and into the future. This is why every crew member gets stock options.
- Extended Vacations: Delivering results and recharging the batteries go hand in hand. Take the vacations you need, when you need them, starting at 4 weeks with accrual.
- Health & Wellness: We believe that the happiest lifestyle is a healthy one. Enjoy a generous annual budget on us for personal health and wellness to be spent however you choose.
- Phone Bills: There’s a reason it’s called the smartphone. We know you use your phone for work, so it’s only fair that we cover your monthly bill.
- Daily Luncheses & Snacks: Fuel up daily with free lunches and a well-stocked array of snacks and drinks. We’ve also got you covered on Friday afternoons with beer & wine!
- Team Events: We bolster our exceptional culture through deluxe team events that happen throughout the year. Think go karts, ski trips, white-water rafting, BBQs and more.
- Connected Car: Naturally, we want our team to be using our products! That’s why you’ll get a Mojio-powered device with a monthly subscription for use in your own car.
- Top Tech Gear: We provide the tools to do your best work. Pick the latest Mac or PC hardware and enjoy the latest software, convertible standing desks, and more.
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Kenny Hawk
(CEO)Kenny has been the CEO of Mojio since 2015 and the CEO of Force Fleet Tracking since 2020. Previously, he co-founded BrandBoards where he served as the CEO for nearly 4 years.
Alan Messer Ph.D
(CTO)Alongside Mojio, Alan is a Strategic AI Advisor at InnovationShift. Previously, he was a VP of Software & Innovation/CTO of Global Connected Consumer Experience at General Motors and VP/Head of Advanced Software Technology at Samsung Electronics.
Olivier Poissonnier
(CFO)Olivier is the founder of Ocean Pacifique Management and co-founder/Partner of Off the Grid Ventures. Previously, he was the CFO of Algolia and BonitaSoft.
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