Senior Director of Product Marketing, Circle
Digital dollars for global prosperity
Open for applications
Digital dollars for global prosperity
1001+ employees
Open for applications
1001+ employees
Company mission
To raise global economic prosperity through the frictionless exchange of value.
Role
Who you are
- Growth and learning mindset, can-do attitude, fast and iterative execution. You thrive in unstructured environments and bring order to chaos
- Ability to think strategically, roll up your sleeves, and be a role model for your team
- 10+ years of experience; experience in at least one of the following areas- traditional finance, Payments, Defi or Crypto is required
- 5+ years of experience leading a product marketing function with progression in a B2B organization is required
- Direct product marketing experience with a track record of driving rapid growth of innovative technologies
- Strong understanding of platform services businesses and ability to carry complex technical conversations at a conceptual level; experience in Payments, Fintech, or Blockchain technology is a plus
- Demonstrated ability to coach, develop, and grow a diverse and global team of Product Marketing Managers to achieve desired results
- Executive presence with an ability to influence and drive requirements across a diverse set of stakeholders
- Critical thinker with excellent written and verbal communication skills. Must be capable of writing and creating content that tells a compelling Circle story to customers and prospects
What the job involves
- We are looking for an experienced Product Marketing leader who is passionate, strategic, and customer-obsessed.
- As a leader, you’ll set the vision and drive the strategy, positioning, and messaging for new product launches and existing products for a variety of audiences, partners, and use cases that Circle serves to drive business growth
- You will collaborate with cross-functional teams from product management, marketing, communications, business development, executive leadership, external partners, and customers.
- The ideal candidate will have extensive experience working closely with a product organization and be comfortable leading and collaborating with creative and technical teams.
- In this role, you will play a pivotal role in shaping Circle’s roadmap through competitive insight, product positioning, go-to-market strategies, and the execution of key launches that push our business forward
- Grow, hire, and mentor a team of product marketers focused on customer solutions
- Work with a cross-functional team of product managers, marketers, leadership team, and customer-facing Circlers to build and launch products globally. This includes initial market validation, positioning, messaging, and go-to-market strategy and launch execution
- Build data-driven, actionable insights that inform product & marketing strategy
- Define new packages and narratives to drive growth and engagement
- Develop sales enablement strategies, including training, customer and partner assets
- Build out the in-depth competitive analysis for positioning against like offerings from competitors so Circle makes the right decisions
- Lead strategic and company level cross-functional initiatives from time to time
Our take
Circle is a financial technology firm looking to enable businesses to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications. The company’s USD Coin (USDC) has become the fastest growing, regulated, and fully reserved dollar digital currency.
The company is backed by BlackRock, the world’s largest asset manager, and crypto exchange company Coinbase. It has been proactively preparing for possible upcoming federal regulations. With USDC circulation doubling over the last year to $60 billion, Circle is well-placed to see steady long-term growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2022
$400m
GROWTH EQUITY VC
May 2021
$440m
GROWTH EQUITY VC
Total funding: $1.1bn
Company benefits
- We offer flexible paid time off — so you can thrive at work, and at rest
- No matter where you live, we offer a market competitive suite of health benefits to help keep you and your loved ones safe
- Work Remotely: Do your best work from home. With a company laptop, stipend for business equipment, and access to WeWork locations, Circle remote jobs empower our employees to do their best work.
- All U.S. employees enjoy 401(k) benefits with company matching, and can become owners in Circle through our equity program
Company values
- Multistakeholder - We must organize, incentivize and measure ourselves against meeting the needs of all of our stakeholders
- Mindful - We seek to be present and aware, to be respectful, active listeners (with each other and with our customers alike), and pay attention to detail
- Driven by Excellence - We relentlessly pursue excellence, we do not tolerate mediocrity, we reward based on merit, and we work intensely to achieve our goals
- High Integrity - We seek open and honest communication, and hold ourselves to very high moral and ethical standards
Company HQ
Civic Center, New York, NY
Articles
Leadership
Jeremy Allaire
(CEO)Founder & former Chairman and CEO of Brightcove. Former Entrepreneur in Residence at General Catalyst Partners, CTO of Macromedia, and Co-Founder & former CTO of Allaire Corporation.
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