Demand Generation Marketing, Pinwheel
$100-120k
Plus equity
API for payroll connectivity
Job no longer available
API for payroll connectivity
21-100 employees
Job no longer available
$100-120k
Plus equity
21-100 employees
Company mission
To help financial institutions win and keep customers by delivering flawless customer experiences.
Role
Who you are
- As a Demand Generation marketer, you have a passion for story-telling, are obsessed with campaign performance, and are motivated by driving business results
- The ideal candidate will be passionate about business selling, have a strong understanding of SaaS and B2B sales pipeline operations, and be a Hubspot ninja, able to self-assuredly develop campaigns from concept to execution to measurement
- 3+ years of experience in B2B Demand generation, preferably within SaaS
- Strong ability to operationalize marketing and sales ops in order to boost conversion of MQL to SQL
- Proven track record of developing and executing integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring
- You are highly analytical and metrics-driven, excited about data and optimizing campaigns to maximize return
- Strong organizational skills and the ability to manage multiple projects at once in a fast-paced, agile environment
- A creative problem-solver with hands-on experience with b2b campaign execution tools like Hubspot, Linkedin, Zoom Info, Salesforce, etc
- Experience within the financial services sector is a plus
What the job involves
- Reporting directly to the CMO, you will play a pivotal role in developing integrated marketing campaigns that shape perception, influence decision-making, and drive action across multiple personas
- Partnering with marketing, sales, product, and customer success, you will work cross-functionally to design an integrated program that will reach prospects and customers across the buyer journey
- You will design the Sales and Marketing integration from scratch, partnering with Revenue Operations
- Deliver predictable sales pipeline at scale by developing data-driven campaigns across multiple channels
- Build account-based marketing programs to drive inbound demand
- Design and operationalize marketing nurture campaigns and partner with Sales on rapid follow-up from field marketing events, webinars, and other inbound leads
- Continuously evaluate, measure, and report the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
- Support day-to-day partner and vendor relationships to ensure successful execution and fulfillment of campaigns
- Spearhead efforts to list-build, segment and maintain the data quality of our marketing database
- Define and operate the lead lifecycle from Hubspot to Salesforce
Our take
Pinwheel builds an API that helps Neobanks access and modify their customers' payroll services. It's primarily focused on enabling easy direct-deposit switches in order to promote a fairer financial system for all.
Pinwheel is laser-focused on perfecting UX and product integration in this area, which has won the company coverage of over 70% of paid Americans, and nearly half of all Neobank direct-deposit switches. This secure market position will help it comfortably expand its client services into other API offerings like income verification.
As the US begins to competitively adopt the Open Banking methods already popular in the EU, Pinwheel has made some strategic partnerships, including Lumin Digital, Visa and Bankjoy. These collaborations are driving increased account activation and deposit growth for financial institutions, positioning Pinwheel as a key player in Open Banking methods.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$50m
SERIES B
Jun 2021
$20m
SERIES A
Total funding: $77m
Company benefits
- Full medical, dental, and vision benefits
- 401K for retirement planning
- Paid parental leave
- Unlimited PTO
- Mentorship opportunities
- Free Citibike membership
- Team building initiatives
- Free mental health support
- Pet-friendly and snack-stocked office
- Pre-tax commuter benefits
- Hybrid-first work model
Company HQ
Kips Bay, New York, NY
Leadership
Kurtis Lin
(Co-Founder & Executive Chair)Having studied at the University of California, Kurtis worked for UBS for a year before roles at Idean and Luxe as a General Manager for 2 years. After a year as Head of Business Operations at Volvo, he co-founded Pinwheel in July 2018, where he has served as CEO since.
Jamieson Rice
(CEO)Previously CFO at Pinwheel, was the Founder & CEO at Vlaris, Board Director at The H Hub and was a Manager at Bain & Company.
Salary benchmarks
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