Head of Marketing Growth, Happy Money

• This role is ideal for a data-driven marketer with a proven track record in optimizing customer acquisition costs across diverse channels
• We are seeking someone who thrives in a fast-paced environment, has a proven ability to manage and mentor teams, and collaborates seamlessly with cross-functional leaders in Risk and Analytics, Finance, Technology and Operations
• 10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to revenue targets and 5+ years of managing marketing teams
• Consumer Lending industry or complimentary category experience, with an understanding of how marketing channels and methods impact credit risk and align with the regulatory environment
• A track record of success in scaling credit or lending products and managing customer acquisition funnels
• You are well-versed and effective in specific channels (affiliate marketplaces, paid digital, lead generation, direct mail, email) and you deeply understand attribution models
• You are up-to-date on the latest in marketing technology, attribution and measurement, and the use of AI in marketing strategy
• Able to develop, communicate, and execute clear marketing strategies that align to company objectives and goals
• Willing to “act as an owner” and roll up your sleeves to get campaigns executed and analyzed
• Extremely data focused, bringing analytical rigor, a test and learn mindset, and curiosity to your leadership and the culture of the marketing team
• You have a track record of recruiting, nurturing, and retaining high performers, and you lead by example, bringing both a drive for high-performance, matched with high-empathy
• You are strategic and detail oriented, able to focus on the big picture across the organization, considering impacts outside your team, while understanding into details on specific initiatives

Desirable

• Happy Money seeks a dynamic and strategic Head of Marketing Growth to spearhead our customer acquisition initiatives, with a primary focus on scaling loan originations
• As the Head of Marketing, you will lead a high-impact team responsible for executing and optimizing multi-channel campaigns—including direct mail, digital marketing, lead generation, and affiliate partnerships. You will use data, experimentation, and analysis to drive performance and maximize ROI
• The role is primarily focused on performance marketing as Happy Money has an established brand
• However, as performance increases and Happy Money expands, there will be more opportunities to evolve the brand over time
• Lead and execute our customer acquisition strategy with a focus on driving scalable and profitable growth for our personal loan business
• Develop and scale performance marketing strategy across multi-channel (direct mail, email, affiliate, digital, content) initiatives in support of customer acquisition
• Show up as a servant leader - hire, develop, and mentor a team of high-performing growth & performance marketers
• Drive go-to-market and product marketing through strong value articulation, and product positioning and messaging
• Foster an environment of continuous “test and learn” to optimize channel performance (ROI) and seek efficient costs of acquisition (CAC)
• Deeply understand the competitive landscape and trends, and represent the voice of the customer to identify and drive improvements in the overall customer experience and proactively identify opportunities for growth
• Drive and improve Happy Money’s brand, marketing performance, and position in the competitive landscape
• Stay current with the latest marketing technologies and tools, and enhance strategy and execution by harnessing technologies like AI for personalization, testing and optimization, and automation
• Work cross-functionally as a respected, trusted thought leader and partner:
• Strategy - to provide quarterly goals in alignment with our long term plan
• Risk & Analytics - to ensure we are attracting the right customers and margins
• Finance - to develop and manage forecasts and budgets to drive efficient growth and profitability
• Data Intelligence - to develop robust reporting that helps drive actionable insights, build out more robust attribution models (e.g., multi-touch) and measurement frameworks
• Technology - to collaborate on experiments, enhance the customer experience, launching new features and new product GTM