Senior Performance Marketing Manager, Ello
$135-185k
+ Equity
3+ days a week in office
AI reading coach
Be an early applicant
AI reading coach
21-100 employees
Be an early applicant
$135-185k
+ Equity
3+ days a week in office
21-100 employees
Company mission
To unlock the limitless potential within all children.
Role
Who you are
- This role is ideal for a strategic marketing leader who has successfully managed agency relationships, built measurement infrastructure from the ground up, and driven meaningful growth at consumer tech companies
- Strategic thinker with strong operational execution: you can develop comprehensive growth strategies while rolling up your sleeves to implement and optimize
- Data-driven decision maker with strong analytical skills and experience building measurement systems from scratch
- Expert in agency management: you've successfully evaluated, hired, and managed external partners to deliver exceptional results
- Collaborative leader who energizes cross-functional teams and influences without authority to drive company-wide initiatives
- Passionate about education, children, and mission-driven work—you're excited to apply your growth expertise to something that truly matters
- Comfortable with ambiguity and rapid iteration in a fast-moving startup environment
- 3-7+ years of performance or growth marketing experience, with demonstrated progression in scope and impact
- Proven track record managing agency relationships and achieving strong ROI across multiple paid channels
- Deep experience with conversion rate optimization: from identifying opportunities to designing experiments to driving measurable improvements
- Strong understanding of attribution modeling, analytics platforms (e.g., GA4, Amplitude, Mixpanel), and marketing measurement frameworks
- Experience at consumer-focused, growth-stage tech companies (Series A-C preferred)
- Exceptional communication skills with ability to present complex data insights to executive stakeholders
What the job involves
- We're hiring a Senior Performance Marketing Manager to lead and scale Ello's paid growth engine during a pivotal moment in our company's trajectory
- You'll own the full performance marketing strategy—from agency management and creative testing to conversion optimization and attribution—while partnering closely with product, creative, and analytics teams to maximize ROI and accelerate our path to scale
- As we scale from tens of thousands to hundreds of thousands of learners, you'll have the opportunity to shape our growth playbook, build systems that will drive millions in efficient revenue, and prove out channels and strategies that can fundamentally change how families discover personalized AI education
- Paid Media Strategy & Agency Management: Strategic oversight of all paid media channels (Meta, TikTok, Google, emerging platforms) including agency selection, management, and performance accountability
- Conversion Rate Optimization: Build and lead our CRO program—identifying high-impact opportunities across the user journey, designing and executing tests, and driving systematic improvements to conversion rates
- Attribution & Analytics Infrastructure: Own attribution modeling, measurement systems, and analytics frameworks to ensure clean data and accurate ROI measurement across all channels
- Performance Creative Partnership: Partner with creative teams to develop performance creative strategies, establish testing frameworks, and iterate based on data-driven insights
- Email & Lifecycle Marketing: Drive email and lifecycle marketing strategy in collaboration with product and growth teams to optimize the full customer journey
- Budget & Performance Management: Plan, forecast, and report on a multi-million dollar annual budget with clear accountability for efficiency metrics and growth targets
- Cross-Functional Leadership: Partner with product, engineering, analytics, and creative teams to drive growth initiatives that require coordination across the organization
Our take
Ello is a 1:1 teaching platform that is leveraging AI to help children reach their full potential. It offers a tailored learning experience that adapts to the unique needs and abilities of each individual student.
Its flagship product, "Read with Ello" is an AI reading teacher designed to enhance children's reading skills. This technology listens as children read from real books, provides expert guidance whenever they encounter difficulties and employs behavioural psychology to motivate them to keep going. Building upon the success of this product, Ello is now developing the world's first complete AI teacher for children.
Ello has set itself an ambitious mission to address global literacy and educational disparities. The company's cause has attracted support from numerous investors and it has also been chosen to participate in the Generative AI Accelerator, backed by Amazon Web Services. With this support, Ello is poised to accelerate its impact and bring about meaningful change in global education.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Sep 2023
$15m
SERIES A
May 2023
$0.3m
GRANT
Total funding: $15.6m
Company HQ
Mission District, San Francisco, CA
Leadership
Elizabeth Adams
(Co-Founder & CXO)Graduated from Gallaudet University with a PhD in Clinical Psychology. Previously worked as a Clinical Psychologist and specialized in child development and behavior, and has worked with children and families for over 15 years.
Catalin Voss
(Co-Founder & CTO)Graduated from Stanford with an MS in Computer Science. Developed an AI-based augmented reality therapy for children with autism which is currently pursuing FDA clearance. Also co-founded machine learning companies DukaConnect and Sension (both acquired).
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