Viral Marketing Assistant, Warner Music Group

• Deeply tapped into internet culture, trends, creators and emerging platforms
• Naturally curious and excited by experimentation, new formats and disruptive ideas
• Confident moving quickly and reacting to online moments in real time
• Creative thinker with strong instincts for what can cut through and spark conversation
• Comfortable taking ownership and running with ideas independently
• Highly collaborative and able to work across creators, artists and wider campaign teams
• Resilient, adaptable and motivated by finding new ways to drive visibility and impact

Desirable

• You’d support viral activity across campaigns while working closely with artists, creators and the wider team, with space to test ideas, move quickly and help create moments that audiences want to talk about and share
• Work with viral marketing managers to support on day to day delivery of viral marketing campaigns across artists
• Support with creator campaigns (research, casting, outreach, budgeting)
• Manage burner and fan accounts (content ideation, editing, posting, community management)
• Assist in maintaining and growing the label’s burner network
• Help build the label’s micro-creator network
• Support in tracking campaign performance for reporting
• Research new trends, platform shifts, and viral formats, bringing fresh ideas to the team.Stay close to fan culture, flagging early signals that could spark viral moments
• Coordinate with artists, managers and internal teams as needed (scheduling meetings, brainstorms etc.)
• Support with campaign admin (POs, budget tracking, whitelisting, takedowns etc.)