Product Marketing Lead, Motive
Motive Platform
$134-205k
Fleet management platform for trucks
Be an early applicant
Fleet management platform for trucks
1001+ employees
Be an early applicant
$134-205k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 7+ years of experience in SaaS product marketing or B2B marketing
- Experience of marketing to CTO/CISO persona is strongly preferred
- Strong ability to translate complex technical features into clear, compelling customer benefits
- Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products
- Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner
- Ability to manage multiple projects and priorities while maintaining a strategic perspective
- Agile and able to adapt quickly to shifting market dynamics and organizational priorities
What the job involves
- As the Product Marketer for Motive’s Integrated Operations Platform, you will own the go-to-market strategy for our integrated platform product offering, as well as working on launches for new product lines within the platform such as Workforce Management.
- This role is critical in positioning Motive as the industry leader for integrated operations and AI technology and we are seeking a candidate who is a master storyteller with proven ability to communicate compelling differentiated product stories.
- You will have strong attention to detail, execute efficiently, and be fluent in using data to drive decision-making.
- You’ll also be an excellent communicator able to build strong relationships across teams as this role requires you to work cross-functionally with product management, demand generation, communications, enablement and other teams to drive awareness, adoption, and revenue growth
- Develop and execute go-to-market (GTM) plans for Motive’s Integrated Operations Platform, ensuring alignment with company objectives and revenue targets
- Drive new product launches and feature releases, working closely with cross-functional teams to ensure a seamless rollout
- Define positioning, messaging, and value propositions that resonate with key audiences, and differentiate Motive’s AI platform capabilities in a competitive landscape
- Leverage data and customer insights to refine messaging, pricing, and product strategy
- Develop sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive’s Integrated Platform and AI technology
- Develop materials to effectively sell to the CTO/CISO persona and messaging for the more technical aspects of the Motive Platform such as cross product tooling, architecture, security posture, enterprise readiness, etc
- Collaborate with demand generation and content marketing teams to create compelling campaigns that drive awareness and lead generation
- Build a deep understanding of industry trends, pain points, and buyer personas
- Identify opportunities for differentiation and expansion
- Act as the voice of the customer within the organization, ensuring that product development aligns with market needs
- Work closely with Product Managers to influence roadmap decisions based on customer feedback and market insights
- Collaborate with channel and partnership teams to develop co-marketing initiatives that expand Motive’s reach in the equipment monitoring space
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received series F funding in 2022, which is being used to accelerate its investment in AI, expand its product offerings into spend management, and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(COO)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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