Marketing Performance Specialist, numrah
Mobile messaging solutions
Open for applications
Mobile messaging solutions
21-100 employees
Open for applications
21-100 employees
Company mission
To develop and launch high-quality applications with the best UX possible in an innovative and unique way.
Role
Who you are
- [Must] 2-3 years of proven experience in user acquisition and performance marketing within the mobile app/game industry
- [Must] Familiarity with app attribution tools (e.g., Adjust) and mobile analytics platforms
- In-depth knowledge of major ad platforms, including Apple Search Ads, Google Ads, TikTok Ads, Snapchat Ads etc
- Proficiency in data analysis and the ability to derive actionable insights from campaign performance metrics
- Strong understanding of A/B testing methodologies and hands-on experience in optimizing creatives and ad copies
- Excellent analytical skills and a passion for continuous learning and staying up-to-date with industry best practices
- Exceptional communication and collaboration skills, with the ability to work effectively in a team-oriented environment
- Bachelor's degree in Marketing, Business, or a related field
- Good communication skills in English; Arabic (would be a plus)
What the job involves
- As a Marketing Performance Specialist at Numrah, you will play a pivotal role in driving the growth and success of our mobile apps/games
- You will be responsible for strategizing, executing, and optimizing user acquisition campaigns across various digital channels
- Your expertise will help us attract high-quality users, improve app visibility, and enhance overall performance metrics
- Plan and Execute User Acquisition Campaigns: Develop comprehensive user acquisition strategies and manage end-to-end campaign execution across platforms such as Apple Search Ads, Google Ads, TikTok Ads, Snapchat and other performance marketing channels
- Budget Management: Monitor and optimize campaign budgets to ensure maximum return on investment (ROI) and efficient cost per acquisition (CPA)
- Data Analysis: Analyze campaign performance data, conversion metrics, and user behavior to identify areas for improvement and implement data-driven optimizations
- A/B Testing: Conduct A/B tests on creative assets, ad copy, and targeting parameters to continuously improve campaign performance and maximize user engagement
- Market Research: Stay updated on industry trends, competitor activities, and emerging user acquisition opportunities to maintain a competitive edge
- Collaboration: Work closely with the marketing team, product managers, and creative teams to align user acquisition strategies with broader marketing and business goals
- Reporting: Generate regular reports on campaign performance, key metrics, and actionable insights for management and internal stakeholders
- Conversion Rate Optimization: Collaborate with the UX/UI team to optimize app store pages and landing pages for improved conversion rates
Our take
Numrah is a mobile messaging development company operating out of Saudi Arabia, aiming to become the leading messaging company in the Middle East and North Africa.
Whilst European and Western digital messaging app markets are in the thrall of companies such as WhatsApp, the MENA region is a varied and province-dependent sector. Numrah has been cited as one of Saudi Arabia’s best mobile startups on beststartup.asia, and seems to be turning heads across the region.
That being said, Numrah’s website only has two products - a toolkit for evaluating business ideas and an app-building cost calculator. Whilst these two products may act as an initial introduction and consultancy for Numrah, its client list and achievements to date are either still in stealth mode or are yet to come to fruition. Numrah must build up a public client list and expand its team to achieve the ambitious goals it has set itself.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Leadership
Hamoud Alqusair
(Co-Founder & CEO)Previously Project Manager at SABIQ and Interned at Microsoft.
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