Major Campaigns Lead, Wayfair
Promotions Strategy, UK & Ireland
Mon–Thu in-office, Fri remote
4 days a week in office
A global online homeware marketplace
Be an early applicant
A global online homeware marketplace
1001+ employees
Be an early applicant
Mon–Thu in-office, Fri remote
4 days a week in office
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- If you thrive in a data-rich, fast-paced, and collaborative environment – this is the opportunity you’ve been waiting for
- Bachelor’s degree in Business, Marketing, Economics, Engineering or a quantitative discipline and/or qualified by experience
- Demonstrable experience in analytical, strategic, or commercial roles – ideally within digital marketing, consulting, tech, eCommerce, or finance
- A natural project manager – organised, detail-oriented, and adept at cross-functional collaboration
- Strong commercial instincts and business acumen – you understand KPIs and how to influence them
- Confident communicator with excellent written and spoken English
- Ownership mindset – a self-starter with a “bias for action” and a passion for quality
- Customer-centric thinker with a proven ability to improve processes and deliver measurable impact
- Highly analytical – comfortable working with data to generate insights and make strategic decisions
- Familiarity with SQL, Google BigQuery, or similar data tools is a strong advantage
What the job involves
- Join Wayfair as a Major Campaigns Lead and take the reins of our primary promotional campaigns across the UK and Ireland – from Black Friday to Way Day and everything in between
- You’ll lead cross-functional teams, own strategy and execution, and bring your analytical firepower to drive performance across both B2C and B2B platforms
- This role isn’t just about managing campaigns – it’s about transforming them
- You'll steer the roadmap, improve the customer experience, and elevate promotional strategy for one of Europe’s fastest-growing eCommerce giants
- Lead the end-to-end strategy, execution, and continuous optimisation of Wayfair’s major European campaigns (e.g., Black Friday, Way Day) across UK and Ireland
- Oversee campaign delivery across all touchpoints including product curation, marketing channel alignment, pricing, and tooling enhancements
- Manage and mentor a small team of junior Associates to deliver high-impact campaigns on a bi-weekly basis
- Work cross-functionally with Commercial, Marketing, Data Science, and Tech teams to align campaign planning with overarching business objectives
- Collaborate with North American counterparts to share learnings, iterate on best practices, and elevate global campaign standards
- Influence the broader Promotional Calendar and shape the long-term strategy for EU campaigns
- Drive post-campaign reporting and analytics, using insights to refine customer experience, supplier engagement, and campaign performance
Salary benchmarks
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Company HQ
Prudential / St. Botolph, Boston, MA
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
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