Director of Lifecycle Marketing, Talkiatry
$200-250k
Offers Bonus & Equity
Personalized mental healthcare provider
Open for applications
Personalized mental healthcare provider
501-1000 employees
Open for applications
$200-250k
Offers Bonus & Equity
501-1000 employees
Company mission
To transform psychiatry with accessible, human, and responsible care.
Role
Who you are
- 8 or more years of experience in lifecycle, growth, or CRM marketing, with a track record of driving measurable outcomes at scale in high-growth environments
- Demonstrated experience leading and developing multidisciplinary teams, with the ability to coach both analytical and creative talent
- Strong experimentation background with deep fluency in incrementality measurement, KPI modeling, and funnel diagnostics
- A genuine point of view on how AI and machine learning can and should be applied in lifecycle marketing, paired with the analytical rigor to evaluate new capabilities critically, the judgment to sequence them correctly, and the credibility to bring skeptical stakeholders along
- Comfort navigating regulated environments, with HIPAA familiarity strongly preferred
- Deep understanding of CRM platforms, marketing automation, and data-driven lifecycle strategy, including how data infrastructure and platform decisions enable or constrain marketing capability
- Exceptional stakeholder management and executive communication skills, including the ability to distill complex programs into clear narratives that drive alignment and decisions at the leadership level
- Analytical fluency and strong commercial judgment, with the ability to connect lifecycle performance directly to business and financial outcomes
What the job involves
- We are seeking a Lifecycle Marketing Director to define, own, and evolve our end-to-end patient and provider lifecycle strategy, spanning onboarding, activation, early care, retention, and reactivation. This is a senior leadership role at a critical inflection point in Talkiatry's growth, with real scope to build the lifecycle engine that will carry the company through its next phase
- You will set the vision and drive measurable impact across the lifecycle by improving activation rates, accelerating early care progression, strengthening retention, and increasing long-term patient value. You will establish a structured experimentation roadmap, build scalable lifecycle capabilities, and orchestrate cohesive end-to-end experiences across segments, channels, and cross-functional teams
- You will also shape how Talkiatry applies AI and machine learning to lifecycle marketing, not as a future aspiration but as a near-term capability, from predictive engagement and propensity modeling to intelligent automation and real-time decisioning. This means building the data and infrastructure foundation that makes those capabilities possible, and leading a team that tests, validates, and scales them responsibly
- You will partner closely with Marketing, Product, Engineering, Data, and Operations to ensure lifecycle strategy is tightly aligned with business priorities, regulatory requirements, and a consistent, high-quality experience for both patients and providers
- Own the lifecycle vision and roadmap across the full patient journey, from Intake through Booking, Visit, Retention, and Reactivation, ensuring each stage is connected, instrumented, and optimized
- Define lifecycle KPIs including No show late cancel, visit completion, retention, and LTV, and align them explicitly to company goals and investor priorities
- Establish a structured experimentation framework that generates compounding learning and drives incremental lift across the lifecycle
- Balance short-term performance optimization with longer-term infrastructure investment, making explicit tradeoffs and communicating them clearly to leadership
- Define and maintain the governance model for lifecycle communications, including naming conventions, suppression logic, frequency controls, and documentation standards
- Develop and prioritize a test roadmap grounded in behavioral insight, data analysis, and a clear theory of where the highest-leverage opportunities exist
- Partner with Analytics and Data Engineering to measure incremental impact, define success metrics, and hold experiments to a rigorous incrementality standard before scaling
- Actively drive the integration of AI and machine learning capabilities into the lifecycle stack, including send-time optimization, propensity modeling, predictive segmentation, and dynamic content, treating each as a hypothesis to validate rather than a capability to adopt uncritically
- Partner with Data Science and Engineering to bring machine learning signals, including no-show risk, churn risk, and engagement propensity, into lifecycle triggers and journeys in ways that are measurable, compliant, and incrementally proven
- Identify lifecycle gaps and friction points across the funnel and translate them into a prioritized roadmap with clear expected impact
- Scale high-performing experiments into durable, automated programs
- Partner with Product and Engineering to define event coverage needs, data requirements, and lifecycle infrastructure priorities, ensuring the platform can support the strategy
- Align with Clinical Operations and PCC teams to ensure the lifecycle experience is consistent, coordinated, and appropriate for a healthcare context
- Collaborate with Marketing Technology and Systems teams to ensure scalable, compliant activation across all channels
- Represent lifecycle strategy and performance in executive reviews, translating complex data and program performance into clear, concise narratives that drive alignment and decisions
- Build, lead, and mentor a multidisciplinary lifecycle team spanning creative, analytical, and technical functions, with a focus on developing ownership and strategic capability at every level
- Establish documentation, governance, and operational frameworks that reduce dependency on tribal knowledge and make the team more scalable and resilient
- Develop quarterly planning and resource allocation frameworks that connect team priorities directly to business outcomes
- Create a culture of experimentation, learning, and accountability where the team iterates quickly, measures honestly, and builds on what works
Our take
Awareness of the importance of mental health is growing worldwide, with many people seeking psychiatry to improve their mental wellness and quality of life. However, psychiatrist waiting lists and a "one size fits all" approach to mental health often prevent people from receiving the support that they need.
Talkiatry provides a personalized mental health marketplace, matching users with in-house psychiatrists based on preliminary assessment answers. Whilst the company inevitably faces competition from other online psychiatry marketplaces, Talkiatry shows the potential to stand out through its personalized, flexible, and insurance-first approach.
Healthtech is growing in strength, and with various partnerships and has substantial funding to its name. Notably, it claimed an oversubscribed Series D in 2026, positioning Talkiatry for future success and innovation in the evolving healthcare landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2026
$210m
SERIES D
Jun 2024
$65m
SERIES C
Total funding: $408m
Company benefits
- Flexible location: Work remotely across the US or from our HQ in NYC
- Health insurance 100% covered on day one
- 401(k) match with match
- Generous PTO plus paid holidays
- Paid parental leave
Company HQ
Chelsea, New York, NY
Leadership
Robert Krayn
(Co-Founder & CEO)Experience as an Analyst for BNY Mellon from 2012 to 2013 and Guggenheim Partners from 2013 to 2014. Vice President of MidOcean Partners from 2014 to 2019.
Georgia Gaveras
(Co-Founder & Chief Medical Officer)Previously the Director of the Comprehensive Psychiatric Emergency Program at NYC Health + Hospitals. They were also an Attending Psychiatrist at Cohen Children's Medical Center and spent 10 years at Mount Sinai Health System as an Attending Psychiatrist and Director.
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