Senior Product Marketing Manager, Expedia Group

$155-217k

Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Salary based in Austin and may vary in further locations

Senior and Expert level

Austin

London

Online travel shopping company

Be an early applicant

Online travel shopping company

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Be an early applicant

$155-217k

Senior and Expert level

Austin

London

1001+ employees

B2CHospitalityB2BTravelMarketplaceTransportFlightseCommerce

Company mission

Expedia's mission is to power global travel for everyone, everywhere.

Job

Company

Role

Who you are

Developed the go-to-market strategy and plans for multiple large scale initiatives based on business goals, product readiness, and positioning
Ability to influence at all levels of the organization
Defined audience segmentation and persona definitions
Identified market opportunities and target audiences for the portfolio assigned, contribute to the product vision and influence the roadmap
Established KPI and success metrics for the portfolio and initiatives
Partnered with marketing and channels to influence campaigns strategy and plans
Drove market and internal readiness, in coordination with product and sales and support teams
Created message and positioning that resonates with audience/segments to drive buying behaviors
Advanced understanding of product marketing frameworks and how to structure marketing briefs
Oversaw and guided content creation by marketing channels and other stakeholders
Served as an authority on how products/services are applied across a particular industry; recommended the best options for the business

What the job involves

Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience
Join our team of product marketing professionals and help ensure that our APIs and connectivity solutions are effectively launched, adopted, and utilized to help our Vacation Rental partners grow their businesses
We’re looking for a Senior Product Marketing Manager to drive the go-to-market strategy for our API launches to software providers
These providers serve vacation rental property managers, who rely on their software to manage bookings, operations, and revenue
You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Sales Enablement, Marketing and Sales teams, to launch new and improved APIs across our software provider segments, building winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages
Develop market, customer, and competitive insights to help inform API roadmap, business decisions, and positioning
Define launch strategies for new and enhanced APIs or programs with both software providers and vacation rental property managers
Craft compelling, benefit-driven product positioning that resonates with both software providers and vacation rental property managers
Create sales and marketing materials to support API adoption, partnering with Sales Enablement, Knowledge Management, and Training teams
Enable internal teams by ensuring Account Management and partner-facing teams have the tools, messaging, and training needed to support partners
Drive adoption of key APIs and features by working cross-functionally with Product, Marketing, Customer Support, and Sales teams

Application process

End Date: July 4, 2025

Our take

Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.

Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.

What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

9% employee growth in 12 months

Glassdoor (3.9)

Company

Company benefits

Leisure Travel Reimbursement
Travel Discounts
Family & Friends Discount
Employee Assistance Program
Wellness Reimbursement
Global Service Awards
Business Travel Medical Insurance
Matching Gifts
Expert Medical Opinion
New Parent Benefit
Employee Stock Purchase Plan
401K Plan 🇺🇸
Health Insurance 🇺🇸
Dental Insurance 🇺🇸
Flexible Spending Account (FSA) 🇺🇸
Vision Insurance 🇺🇸
Health Savings Account (HSA) 🇺🇸
Life Insurance 🇺🇸
Private Health Insurance 🇬🇧

Company HQ

Interbay, Seattle, WA

Leadership

Peter M. Kern

(CEO, not founder)

Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.

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