Senior Lifecycle Marketing Associate, Business Insider
$65-70k
+ Bonus
Online news platform
Job no longer available
Online news platform
1001+ employees
Job no longer available
$65-70k
+ Bonus
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- Experience with working in ESPs to build and deploy email campaigns (preferably Iterable)
- Ability to test and execute campaigns, often with a quick turnaround, maintaining high-quality output and attention to detail
- A data-driven approach to monitoring performance and determining actionable next steps
- A proven track record of managing and delivering on multiple projects
- Excellent communication skills with the ability to build strong working relationships
- The proven ability of working to deadlines under pressure, while being flexible, organized and hardworking
- A passion for staying up to date on the latest industry lifecycle trends and best practices
- Experience with a subscriptions business model is a plus
What the job involves
- Business Insider is hiring a Senior Lifecycle Marketing Associate to join our Subscription Marketing team to drive reader engagement, turning casual readers into engaged, loyal subscribers across our email program
- As a Senior Lifecycle Marketing Associate, you will help drive reader engagement as well as subscriber acquisition, retention, and winbacks in the email channel
- This role is pivotal to growing the subscription business, providing timely and relevant stories to our readers, and supporting continued improvements and optimizations to our email program
- This role reports directly to the Associate Director of Lifecycle Marketing, and sits on the Growth Marketing team. This role is open to remote or NY based candidates
- Leverage our ESP (Iterable) to develop, test, and implement marketing campaigns: including the execution of promotional and editorial campaigns, and lifecycle journeys to achieve KPIs around subscription growth, engagement, and retention
- Work cross-functionally with the editorial team to deploy and continually optimize our news alert campaigns, provide support for new content-focused initiatives and message types, and leverage data to improve audience targeting and email metrics
- Proactively monitor campaign performance, support A/B testing, and use insights to optimize audience strategy, content, and send time for maximum email engagement
- Support the creation of new marketing creative and copy across lifecycle campaigns, setting the bar for high-quality creative
- Help shape new marketing strategies for how we improve and expand our lifecycle marketing efforts
- Build and maintain expertise in Iterable; keeping an eye on new trends, releases, and capabilities for the team to leverage
Our take
Business Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Business Insider was founded by well-known trader and entrepreneur Henry Blodget and sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
It's also setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Business Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Premium medical, dental, and vision coverage with several plan options, including one fully funded plan. Pet insurance, too!
- Retirement savings plan with a company match.
- Equal parental leave for all parents, plus family planning and maternity support through Maven.
- Flexible vacation policy and 10 company holidays.
- Mental health benefits including membership to the Calm app.
- Offices stocked with snacks and drinks.
- Monthly lunches, breakfasts, and other in-person events at all of our offices.
- An employee referral bonus program.
- Our Editorial Fellowship Program gives early-career journalists an opportunity to make a big impact in a digital newsroom.
- Lunch and learns, panels where we learn from our colleagues, and outside speakers to help empower our employees to expand their skills and advance their careers.
- Eight dynamic Employee Resource Group (ERG) programs that help shape company events, influence policies, and ensure every employee's voice is heard.
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Co-Founder & CEO)Alongside Business Insider, Henry is the Founder, CEO and EIC at REGENERATOR and the co-founder and Chair at Spooler Media.
Salary benchmarks
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