Creative Director, HiBob
EST
+ pre-IPO equity
More information about location
A modern HR platform powering productivity, engagement, and retention
Open for applications
A modern HR platform powering productivity, engagement, and retention
1001+ employees
Open for applications
+ pre-IPO equity
More information about location
1001+ employees
Company mission
To create a modern work experience that empowers organisations to be remarkable.
Role
Who you are
- Experience: 10+ years of creative leadership in B2B SaaS or a high-growth tech environment
- Brand Marketing Partnership: Proven expertise in acting as a strategic partner to Brand Marketing leadership, with a demonstrated ability to align creative output with high-level business growth objectives
- Graphic Design Background: A strong foundation in hands-on graphic design, typography, and visual layout is required to lead, critique, and elevate our creative output
- Agency Management: Extensive experience partnering with external agencies, from onboarding and briefing to creative direction and performance oversight, to ensure global brand consistency and high-quality execution
- Portfolio: A world-class portfolio demonstrating mastery in brand identity, high-impact campaigns, and narrative storytelling
- Technical Skills: Expert knowledge of modern design tools (Figma, Adobe Creative Suite) and practical experience integrating AI video/design tools (e.g., Runway, Midjourney) into production workflows
- Leadership: Proven track record of managing and scaling creative teams in a matrixed, global organization
- Education: BA in Design, Fine Arts, or a related field (Master’s preferred)
What the job involves
- As we scale from $300M+ ARR toward $1B, HiBob is seeking a Creative Director who is equal parts visionary architect and hands-on creative leader. You won’t just manage design, you will define the heartbeat of the HiBob brand, transforming it into a category-defining visual and narrative system that challenges the status quo of the HR tech space
- Day-to-day, you are the bridge between high-level brand strategy and rigorous execution. You lead creative reviews with a discerning eye, translating complex business objectives into actionable art direction that is as conversion-focused as it is beautiful. Partnering deeply with Brand, Regional Marketing, Demand Generation, and Product Marketing, you ensure our visual storytelling is cohesive across every touchpoint, from high-impact TV and OOH campaigns to digital performance assets
- You will spearhead a complete overhaul of our visual identity, creating a compelling, human-centric design language that resonates deeply across the US market and beyond. We are looking for a storyteller who understands that design is a business lever; someone with a rock-solid graphic design background who sees beyond the layout
- You understand that great art direction is the foundation for a brand that disrupts, engages, and endures. You will lead the charge in building a world-class creative culture, managing internal talent, contractors, and agencies to ensure every pixel and every word elevates our position as a leader defining the future of work
- Brand Evolution: Elevate HiBob’s visual identity into a distinctive, category-leading system globally
- Creative Engineering: Operationalize AI within design workflows to increase throughput while maintaining elite creative standards
- Governance: Establish and lead a scalable brand governance and creative review process to ensure quality across global campaigns
- Leadership: Manage and mentor a high-performing creative team spread globally
- Market Impact & Brand Activation: Spearhead our entry into high-impact brand marketing, successfully launching and scaling campaigns across TV/CTV, Out-of-Home (OOH), and experiential events. Drive a rigorous approach to scaling on-brand paid creative, ensuring every asset is optimized for maximum market penetration and brand salience
- Define and own the long-term visual language, design system, and "brand code" for HiBob
- Lead the creative direction for brand campaigns, partnership activities, and flagship corporate activations and assets
- Direct agency partners for creative execution, ensuring all external work aligns with in-house brand standards
- Act as the ultimate guardian of the HiBob brand system, ensuring visual and narrative integrity across every global touchpoint and digital interface
- Partner with external agencies and Regional Marketing Managers to orchestrate high-quality execution that balances global standards with local market nuance
- You are the conductor of our creative ecosystem. You will lead, mentor, and inspire a multidisciplinary creative team, cultivating a high-performance environment where "good" is only the starting line. Your team will be a mix of internal talent, external agency partners, and specialized contractors, all unified under your creative vision. You will foster a culture of excellence by managing the end-to-end creative lifecycle, from the initial spark of an idea to high-fidelity execution. Your success lies in your ability to scale creative throughput without compromising on craft, empowering your team to consistently push boundaries and maintain brand excellence across all global channels
- Oversee the translation of brand direction into scalable, high-performing creative across the full funnel
- Collaborate with the Performance Creative Engine to optimize ad iterations, variants, and digital landing pages while maintaining brand integrity
- Ensure the design system supports localized execution for regional marketing teams
- Link creative art direction to tangible business outcomes, utilizing rigorous measurement and data insights to optimize brand impact and performance
- Lead the adoption of AI-enabled design workflows (e.g., generative visual brand language) to reduce production cycle times
- Act as a guardian against "generic" AI output, ensuring brand judgment and human creativity remain the core of the function
Our take
Developing and maintaining talent is a big challenge for companies that are scaling quickly. Hibob are trying to be one of the solutions.
There are an increasing number of startups attracting huge amounts of investment and being pushed to scale their business fast, meaning the customer base for Hibob's services, whilst already large, is growing.
Hibob has attracted high-profile customers like Fulham FC, eToro, and Receipt Bank, which gives them great credibility for selling to other companies.
Hibob's acquisition of Cassiopeia - a Workplace Relationships Analytics Startup, will afford companies better insights to improve team communications and support flexible work models. Together, they wish to offer thousands of companies the tools they need to maximize the employee experience in our increasingly digital world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2024
$150m
SERIES E
Sep 2023
$150m
LATE VC
Total funding: $715m
Company benefits
- Company share options plan
- Flexible hybrid working model
- Work from home allowance: to get your home office set up how you like it
- Volunteering days: Two days each year to support your community
- Employee referral program paying up to $2,500 for each successful referral
- Work from anywhere: Temporary remote work from anywhere in the world for up to two months (after six months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob Balance Days: A company-wide long weekend at the beginning of each quarter (four additional days of leave)
- Generous annual leave allowance
- Pension scheme or savings plan
- Birthday day off: Take the day off and receive a special gift
- Headspace subscription to help look after your mental health
- Private health coverage
Company values
- Bring me, win as we: When we come together as a global team, we can build something trailblazing. Every Bobber can show up as their authentic self, strengthening the connections in our village and having an exponential impact.
- Build the exceptional: Everyone contributes to building the exceptional at HiBob. We are leading the way in what a functional, flexible, and fun HR platform and mindset looks like.
- We do what we say: We are intentional and take pride in aligning our actions with our words. We deliver today on the promises we made yesterday. We actively use our product and seek to drive best practices.
- Trust and empower each other: Bobbers shine when those around them shine, too. We hire smart people who have the freedom to do their jobs in the best possible way.
- Interact with transparency and openness: Information is a resource to be shared, not a resource to be guarded.
- Grow through what we go through: We need to be agile and adapt. With every challenge and experience we go through, we learn, improve, and remain resilient.
Company HQ
London, UK
Articles
Leadership
Israel David
(Co-Founder & CTO)Previously SVP of Technology at Kenshoo, VP of IT Business Management at VMware, and VP/GM at 48Upper.
Ronni Zehavi
(Co-Founder & CEO)Previously co-founded Team8 and Cotendo. He also spent two years at Akamai Technologies as a Senior VP and GM of the Security Division.
People progressing
Joined HiBob in 2021 as SMB Customer Success Manager and grown to lead the Global SMB Account Manager team in the Customer Growth division, driving scalable growth and success with global customers.
Joined the CX team in 2018 and helped build the SMB CSM team as one of its first members. Has progressed through leadership roles and is now Head of SMB Customer Success, driving adoption & retention.
Joined as a Customer Success Manager in 2022 before moving to our Sales Engineering team after 18 months. Has since been promoted to Senior Sales Engineer, supporting our Partnerships team.
Diversity, Equity & Inclusion at HiBob
- Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive. To achieve this, we are committed to being proactive at all levels, ensuring that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class* (*US only).
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