Senior Manager of Product Marketing, InMobi
CTV
$150-227k
+ RSUs
2+ days a week in office
Data-driven mobile marketing platform
Be an early applicant
Data-driven mobile marketing platform
1001+ employees
Be an early applicant
$150-227k
+ RSUs
2+ days a week in office
1001+ employees
Company mission
To drive real connections between brands and consumers through its data-driven mobile advertisement platform.
Role
Who you are
- Deep understanding of the CTV/digital video advertising space
- 4+ years in product marketing within CTV advertising, and 10+ years of experience in ad tech/mar tech, digital online advertising, or similar required
- Deep understanding of programmatic media from a CTV lens
- Strong understanding of technology, product development, and innovation. Should have the ability to understand and appreciate the complexities of technology, but be able to distill clear and concise information for GTM
- Proven track record of working closely with Product Management, Business, and Marketing teams
- Experience and high confidence in communicating directly with customers and partners
- Excellence in crafting compelling positioning and thought leadership content
- Exceptional project management, organizational, writing, and presentation skills
- Strong interpersonal skills in a highly cross-functional global environment with an emphasis on teamwork, ownership, and initiative
- Super user of PMM relevant AI tools like Chat GPT, Gamma, Synthesia, etc
What the job involves
- We’re searching for a high-impact, strategically sharp Senior Manager, Product Marketing to lead one of InMobi Group’s most ambitious growth bets: Connected TV (CTV)
- This is a rare opportunity to shape the product marketing strategy for a category-defining platform. In this role, you will serve as both the go-to-market architect and narrative owner for our CTV advertising solutions and the voice of the customer, influencing product strategy from the ground up
- Your scope will span:
- Glance TV – our first-party, owned-and-operated, next-gen smart TV experience that’s reimagining how content and commerce are discovered on the biggest screen in the home
- Third-party CTV supply – where we partner across the programmatic ecosystem (SSPs, DSPs, publishers) to unlock scalable, high-quality inventory
- This is a global, high-visibility role with direct executive engagement, and it will be instrumental in ensuring we bring CTV to market with the precision, creativity, and ambition the opportunity demands
- Define and execute GTM strategy for CTV Advertisement for InMobi Group
- Partner with Glance TV and third-party CTV Ads Product Management to drive product strategy for CTV Ads by distilling inputs from customer, competitor and market
- Closely work with Glance commerce GTM and experience pods to identify opportunities to scale CTV ads business
- Be the voice of the customer for CTV advertisers/buyers
- Increase ICP and buyer persona awareness and share of voice through comprehensive GTM strategy launch planning
- Lead in cross-functional team alignment and communication of new products to sales teams
- Own product adoption and usage engagement rates for new product feature releases
- Align with Marketing Communications teams to drive air coverage and thought leadership
Our take
Mobile advertising is an incredibly important element of marketing campaigns for modern businesses, but success is limited to the quality of engagements that campaigns have on audiences. Engagement can be optimised by targeting ads to relevant audiences through cookies and other data sets, but without the right analytic tools to lead to actionable insights, this data remains useless.
InMobi provides a data-driven mobile marketing platform, offering a toolkit called InMobi Pulse that provides insights into mobile marketing based on consumer feedback, product testing, and other proprietary data. The company also provides InMobi Exchange, a platform for reaching mobile-first audiences and an enterprise-grade platform for purchasing DSP services.
Whilst it is undeniable that InMobi faces competition from other mobile-focused marketing platforms, the company stands out with the sheer range of tools it offers and its focus on markets such as India and Southeast Asia which are difficult for North American and European firms to enter. InMobi has plans to further expand globally, however, and is bringing its Glance lock screen advertising product to the US and Latin America in the near future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2014
$5m
LATE VC
Sep 2011
$200m
SERIES C
Total funding: $220.6m
Company HQ
Central Water Catchment, Singapore
Leadership
Abhay Singhal
(Co-Founder & CEO (InMobi Advertising))Since co-founding InMobi in 2006, they have held a number of roles at the company, including Head of Global Ad Sales, MD, CRO, and now CEO. Previously co-founded TeN where they served as the Head of Sales for over 4 years.
Piyush Shah
(Co-Founder & COO (Glance))Experience as co-founder and Head of Business Development for LearningSpiral.com Pvt Ltd. Previously also a Product Manager of Consumer Payments and Assistant Vice President of Private Banking for Deutsche Bank.
Naveen Tewari
(Co-Founder & CEO (InMobi & Glance))Founder and CEO of Glance. Previously spent 3 years as an Associate at McKinsey & Company.
Mohit Saxena
(Co-Founder & CTO (InMobi))Senior Columnist for The Indian Economist since 2015. Previously founded Rizort.
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