Product Marketing Manager, PlayStation

• 5 years experience driving successful product launches from initial product marketing strategy and through to product announcement
• Bachelor’s degree in marketing, or related field, or equivalent experience required
• MBA a plus
• 5-7 years related experience, ideally in gaming, entertainment, or tech
• Experience delivering objectives through influence with partner teams in consumer facing global organizations with increasing levels of responsibility
• Highly skilled at managing multiple projects in a highly dynamic and fluid environment
• Proactive and demonstrated ability to appropriate assess business-critical decisions of diverse scope and drive to solutions
• Maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment
• Fluent in English with exceptional verbal and written communication skills; proficiency in additional language(s) is a plus
• Intermediate Microsoft Office Skills (Word, Excel, PowerPoint)

Desirable

• Your role on this team is to help to drive global product marketing for a selection of peripherals products, partnering deeply with product management for the entire product/feature life cycle - from concept through development to launch and post-launch customer journey optimization
• As the marketing expert on the product and audience, you will work closely with various marketing and commercial teams, agencies and partners on go-to-market development and launch for PlayStation peripherals and features
• Champion the voice of the customer with marketing and product teams, developed from insights and analytics, across the business before, during and after launch
• Influence product development from an end-user and overall market prospective
• Help craft the product marketing strategy, positioning and reasons-to-believe for peripherals
• Define the opportunity audience and support manager in work with the commercial teams to support forecast strategy
• Work closely with creative teams to develop packaging, key art, videos, iconography, copy, and more in support of the GTM
• Collaborate with consumer insights teams to develop and utilize research results that will enrich the impact of projects
• Work with web teams to launch, maintain, and update highly effective web content and landing experiences, using data to drive design that can be optimized and evolved over time
• Partner with Store + Services and Brand teams to deliver an evergreen CEM approach with email teams to effectively reach and drive engagement with PlayStation customers at key points in their product ownership
• Communicate with excellence about upcoming features by working closely with the PlayStation PR Team and Product Team
• Reach out cross functionally to other areas in SIE to help tell a holistic platform story that connects the console to services, peripherals, 1p software, 3p software, global partnerships, events, and more
• This role involves close collaboration with teams based in London, California, Tokyo and Australia. As a result, flexibility is required for calls that may occur during early or late hours due to time zone differences