Marketing Campaign Manager, Wayfair
Senior Associate
Office Days: Monday-Thursday
4 days a week in office
A global online homeware marketplace
Job no longer available
A global online homeware marketplace
1001+ employees
Job no longer available
Office Days: Monday-Thursday
4 days a week in office
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- The ideal candidate is customer-centric, entrepreneurial, and has a passion for storytelling and brand-building
- This candidate also has an equal respect for creativity and performance, and experience working in a highly collaborative culture
- 3+ years of experience with a strong background in digital marketing and e-commerce campaigns. *Involvement with merchandising is a plus
- Demonstrated success in running marketing campaigns, preferably within the retail or consumer goods sector
- Be a creative thinker with an analytical mindset who has a proven track record of understanding and analyzing data to drive campaign strategy
- Strong communication skills with demonstrated ability to manage relationships with different viewpoints
- Passion to innovate and see our products through our customer’s eyes
- A team player that is people-oriented with an energetic attitude
What the job involves
- The Marketing team is looking for a creative, and results-driven marketer to join our Campaign & Content Marketing team
- In this role, you will play a major part in launching omni-channel campaigns for some of our biggest brand moments like Halloween, Outdoor Season, and Holiday that ultimately unlock brand awareness
- Via our go to market strategy, this role will have heavy involvement with our merchandising teams ensuring we are showcasing the right product in our landing pages and marketing efforts, inclusive of physical retail
- Alongside the head of Campaign & Content Planning, this role will help develop the playbook for product marketing within Wayfair
- Your key partners will be Creative, Merchandising, and the broader Marketing Org
- Strategize, create, and implement marketing campaigns across all media channels for Wayfair
- Help refine our go-to market process by establishing a clear process for connecting the merchandising team with our visual production team to ensure our campaigns balance a mix of best sellers with trend-driven products
- Build our product marketing muscle, determining the correct channel level marketing plans that bring awareness to our product offering
- Analyze business performance using data-driven decision-making processes to refine marketing strategies and optimize performance
- Aid in being a mentor for two associate team members to help with their development and growth
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
Salary benchmarks
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