Senior Marketing Manager, Fonoa
+Equity
Tax automation for the internet economy
Open for applications
Tax automation for the internet economy
101-200 employees
Open for applications
+Equity
101-200 employees
Company mission
To eliminate the manual work when dealing with taxes on online transactions.
Role
Who you are
- We are looking for a dynamic Marketing Manager who excels in precise audience segmentation, relevant messaging, strategic media planning, experimental design, and optimizing the overall customer journey to drive ROI and scalable outcomes
- 5+ years of experience in a combination of channel, performance, email, demand gen, and integrated campaign marketing
- 5+ years working in a B2B SaaS marketing capacity with focus on selling into Enterprise buying centres
- Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
- Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams
- Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout
- Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models
- Excellent organisational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise
- Comfortable in a fast paced, agile and high growth environment
What the job involves
- In this new role, you’ll own the inbound customer journey for prospects in the US, responsible for generating pipeline
- Develop and implement comprehensive marketing plans and strategies to achieve business objectives
- Collaborate and work cross-functionally to align campaign strategies and goals across the organisation
- Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritisation across multiple stakeholders
- Measure and report on the effectiveness of marketing initiatives, providing insights and recommendations for improvement
- Develop and manage multi-channel marketing campaigns (email, social media, content marketing) to drive lead generation and customer engagement
- Create compelling marketing materials, including presentations, brochures, and online content ensuring brand consistency across all marketing touchpoints
- Analyze marketing data and metrics to measure campaign performance and ROI
Our take
It's never been simpler to set up a business online. Tools like Stripe, Intercom, and Twilio have enabled entrepreneurs to sell to millions of consumers and businesses across borders. But managing tax compliance remains a minefield that gets even more intense as companies grow and scale internationally. Fonoa removes the challenge of managing indirect taxes from the everyday business of digital-native companies, with a suite of plug-and-play products that make up its global tax compliance platform.
The company achieves this by easily integrating APIs into customer data to eradicate manual tax processes. Fonoa has grown and expanded its product suite heavily since launching in late 2018 with customers including Booking.com, Spotify, Teachable, Uber, and Zoom relying on the platform to enable it to remain tax-compliant and reduce operating costs.
Fonoa's 2022 Series B funding allows the company to further its expansion plans, which includes becoming a fully international player offering services on a global scale. Fonoa is focusing on a full tax stack approach for growth, prioritising technology to suit the digital business models of today. Through this, the company is well-poised to tackle an almost unending market that has catapulted startups like Stripe to Unicorn status.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2022
$60m
SERIES B
Nov 2021
$20.5m
SERIES A
Total funding: $85m
Company benefits
- Freedom to work fully remote: You choose the location, we are flexible
- We provide all the necessary equipment: Fully equipped tech gear and whatever you need for your ideal office workspace
- 25 days annual leave, plus bank holidays in your local country
- We provide access to any learning courses, certifications, and tools through the world’s leading learning platforms
- Bi-weekly paid lunch: We come online together on Fridays
- Access to co-working hubs: You choose how to run your schedule
- Flexibility and efficiency: We like writing to communicate when meetings are pointless, and meet when it matters
- We host bi-annual company off-sites along with individual team off-sites up to twice a year
- We also have a Book Club, as a group, we choose what we read and then discuss it during a fortnightly morning huddle enjoying our breakfast, and coffee
Company values
- Ownership: Be an owner not a renter
- Problem first. Solution Second: Before starting any work on a solution, make sure to really understand the problem
- Simplicity: We seek to solve complex issues and present simple solutions to our customers
- Disagree and commit: We express our disagreements, but we stand behind team decisions
- Bias for action: In order to compete we must outperform. Speed and agility matter
Company HQ
North City, Dublin, Ireland
Articles
Leadership
Davor Tremac
(CEO)Prior to Fonoa, Davor was a GM at Uber for Southeastern Europe for 4 years, worked in consulting with McKinsey for a decade, and founded a VC-backed startup, Gourmeo.
Ivan Ivanković
(COO)Prior to Fonoa, Ivan was a Senior Operations and Logistics Manager at Uber in Croatia and Spain, ran his own consulting company, worked in the telecom innovation space, and built an e-commerce startup.
Filip Sturman
(CPO)Before Fonoa, Sturman was a business operator at Uber, Uber Eats, and Trivago between Croatia, Spain, and Germany.
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