Product Marketing Manager, HUMAN

• 2-3 Years of product marketing experience, preferably in media/advertising technology
• Proven track record of contributing to product launches and go-to-market strategies
• Outstanding written and verbal communication skills
• Strong analytical capabilities and data-driven decision-making
• Excellent project management and organizational skills
• Demonstrated ability to influence stakeholders and collaborate across functions
• Self-driven with the ability to work independently while contributing to team goals
• Proficiency with marketing automation tools and CRM systems
• Experience with analytics platforms and visualization tools
• Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment
• Public Speaking and presentation skills

Desirable

• We are seeking an experienced Product Marketing Manager, ideally located in the San Francisco Bay Area or New York City markets, to spearhead the go-to-market strategy for our Click Fraud solutions
• We're seeking an experienced Product Marketing Manager to spearhead the go-to-market strategy for our click fraud detection and prevention solutions
• As digital advertising fraud continues to cost businesses billions annually, this role presents a unique opportunity to shape the future of digital advertising security and trust
• The ideal candidate will serve as the vital bridge between product development, marketing, sales, and our target market, translating complex technical capabilities into compelling value propositions that resonate with both technical decision-makers and business stakeholders
• This role combines strategic thinking with hands-on execution, requiring someone who can both develop high-level market positioning and create detailed campaign assets
• As a key member of our product marketing team, you'll have the opportunity to:
• Define and own the narrative in an emerging market segment
• Build awareness about the critical impact of click fraud on digital advertising ROI
• Develop and execute strategies to establish our solution as the industry standard
• Work closely with product teams to ensure market needs drive product development
• Build and nurture relationships with industry analysts, thought leaders, and key customers
• Lead the creation of a new category in digital advertising security
• This position offers significant growth potential and visibility, as you'll be instrumental in establishing our product's market presence and driving adoption among brands, digital agencies, and advertising platforms
• Develop and execute comprehensive marketing strategies to promote our click fraud detection and prevention products
• Drive product positioning, messaging, and competitive differentiation in the market
• Lead market research to identify trends, customer needs, and competitive dynamics within the digital advertising industry
• Partner with product management, sales, and marketing teams to align product development with market demands and opportunities
• Analyze marketing campaign performance and optimize strategies using data-driven insights
• Act as a subject matter expert on click fraud, providing insights and thought leadership through various channels
• Provide sales enablement materials and training
• Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral
• Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs
• Lead product launches and feature release strategies and communication
• Design and deliver training programs for sales and customer success teams
• Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams
• Collaboration on integrated marketing campaigns
• Provide regular feedback on the product roadmap and feature prioritization
• Support for beta programs and early adopter initiatives
• Support for high-value customer opportunities