Software Engineer/Senior Data Engineer, Kargo
Identity Targeting Solutions
$110-150k
OTE
3 days a week in office
Mobile advertisement platform
Open for applications
Mobile advertisement platform
501-1000 employees
Open for applications
$110-150k
OTE
3 days a week in office
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- Strong experience with Airflow, Snowflake, Python and SQL
- Experience with Aerospike is a plus
- Experience with petabytes of data, including building complex methods for loading this data quickly and efficiently, is a must
- Experience in AdTech, and particularly around targeting, is highly preferred
- Past programming experience in Python is highly preferred
- Extreme attention to detail, great verbal and written communication skills, and a proactive attitude
What the job involves
- As cookie deprecation looms, Kargo must adapt to new ways of matching the right audience with the right ads.
- We are looking to add a Senior Data Engineer to our Targeting and Audiences team to help evaluate existing methodology, try out new solutions, and build processes that scale to petabytes of data
- This role involves communication across engineering, data, product, and client-facing teams to ensure alignment on what we’re building and how it will be used.
- It involves performing experiments on how data is captured, stored, and interpreted, and evaluating the results once the methodology is applied to campaigns
- Understanding and maintaining existing identity and contextual data obtained from internal logs and third parties, dealing with data volume and performance issues as they arise, and refactoring legacy processes to be more reliable/fit current best practices
- Working with product and data science teams to expand our identity and contextual targeting capabilities; communicating needs with the engineering teams to ensure we can obtain this data and properly log it
- Performing analytics on efficacy and accuracy of our current targeting strategies, data vendors, and internal reports
- Building data pipelines to ingest, process, and load data to an in-memory database used by our real-time bidder. Current technologies used: Airflow, Snowflake, Aerospike, APIs. Current languages used: SQL and Python; need proficiency in both
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Articles
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
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