Head of Lifecycle Marketing, Landing
+ Stock Options
Flexible-lease, furnished apartments for renting
Be an early applicant
Flexible-lease, furnished apartments for renting
201-500 employees
Be an early applicant
+ Stock Options
201-500 employees
Company mission
To reinvent the apartment living experience.
Role
Who you are
- 6+ years in lifecycle, CRM, or retention marketing in a brand where voice and taste mattered
- Hands-on operator in HubSpot (our current stack), ideally with exposure to dedicated B2C lifecycle platforms like Braze, Iterable, Customer.io, or Klaviyo so you can tell us if and when to upgrade. You segment, script, QA, and debug journeys without a technical assist
- Data fluency. You don’t wait on a data analyst to tell you if a campaign worked
- Genuine AI fluency. Using it daily, with opinions about where it breaks and ideas about how it compounds a lifecycle team
- Experimentation discipline — holdouts, incrementality, pre-registered hypotheses. Not “the B variant won.”
- Commercial instinct. You can tell a repeat-driven margin story in a board deck and defend the math
- High ownership. You’d rather ship something imperfect this week than polish something perfect next month
What the job involves
- Reports to SVP, Revenue & Marketing
- Landing is hiring a Head of Lifecycle Marketing to own one thing: guests come back. Repeat-booking rate, guest LTV, and direct demand from the existing base are your scoreboard.
- This is a builder’s seat. You’ll set the lifecycle strategy, rebuild the CRM stack, ship the programs, and run the measurement, with AI embedded in how you work, not bolted on
- We want a senior operator who moves fast, thinks commercially, and is already using AI to generate creative, build journeys, and run experiments faster than a traditional lifecycle marketer
- Repeat — repeat-booking rate, guest LTV, and direct demand from the existing base. Creative solutions to get customers to change their booking behavior
- Voice of the guest — a standing cadence of guest calls, every review, every ticket. You know our customers better than anyone else at Landing and feed what you learn back into Lifecycle, Product, Brand, and Ops
- Proactive problem-solving — patterns from calls and tickets become shipped fixes, not a spreadsheet. You hear pain and close it before the next guest sees it
- Ops partnership — every guest message (confirmation, arrival, mid-stay, maintenance, post-stay) is timely, on-brand, and coordinated with what’s actually happening inside the unit. You and Field Ops operate as one team
- In-unit hospitality — welcome moments, local guides, and physical brand details inside the unit that show up in reviews and on social
- Post-stay and win-back — sequences that bring guests back without begging. Lapsed-guest reactivation that earns its keep, not discount spam
- Loyalty — a program that rewards repeat behavior and measurably changes it
- CRM stack and segmentation — hands-in-the-tool in Hubspot and ZoomInfo. Rebuild segmentation from first principles so every message goes to the right guest in the right voice
- AI-native execution — use Claude, Braze AI, and whatever comes next to generate copy, build journeys, personalize, and move 5–10x faster than a traditional lifecycle team
- Experimentation — a continuous backlog of holdouts and incrementality tests across audiences, channels, and offers. Kill what doesn’t work. Scale what does
- B2B and partner demand — extend the same lifecycle playbook to corporate housing buyers (travel managers, relocation, HR) and apartment partners (owners and operators)
- What Success Looks Like in Year One:
- Repeat-booking rate is materially up, with the lift driven in part to lifecycle programs
- Guest LTV is up, and direct demand from the existing base is a named, measured, growing source of bookings
- A loyalty program is live, instrumented, and changing repeat behavior against a holdout
- A B2B nurture motion is live for corporate housing buyers, contributing measurable pipeline to the sales team
- A partner-marketing motion is live for apartment owners and operators, contributing measurable lift in signed units and expansion
- The CRM stack is rebuilt: clean segmentation, modernized journeys, and an AI-accelerated creative pipeline serving all three audiences
- A documented testing cadence that produces more learnings than the rest of the marketing team combined
Our take
Renting a new property is a stressful process, and upon completion, renters simply want to settle into their new home. However, this is usually not the case, with new renters being required to furnish their property, set up utility bills, and prepare for another wave of stressful and complicated obstacles.
Landing provides a membership program that promises to make renting properties simpler by handling stresses for its users. The company handles the application and security fees to save users money, whilst also fully furnishing the property, setting up utility bills, and stocking the kitchen with the basics. The membership provides flexible leasing to renters, allowing them to move to a different property with just three days’ notice. Standby is the 2023 offering from Landing, which allows a lower tier of membership to move into a property for as long as it is not claimed by a standard tier member.
Startups around the world have been attempting to tackle the antiquated systems surrounding property leasing, but this is generally targeted towards purchasing a property. Landing has taken a unique step back from this market, instead focusing on increasing flexibility for renters and providing homes that are ready to move in immediately.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2022
$62.5m
SERIES C
Jan 2021
$45m
SERIES B
Total funding: $142.5m
Company benefits
- Solid compensation package + stock options
- Comprehensive benefits - medical, dental, and vision + pre-tax commuter & FSA
- We’ve got you covered with our 401(k) plan
- Feel relaxed with super generous paid-time-off
- Grow with us - opportunities for upward mobility
- Explore & travel comfortably - 7 free nights in a Landing home per year
- Live with Landing - employee perks for temporary or indefinite stays
Company HQ
Central City, Birmingham, AL
Leadership
Bill Smith
(Founder)They started their career by founding Insight Card Services, serving as CEO for 5 years before founding Shipt in 2014. In June 2018 they joined CommerceOne Bank as a Founding Investor, before founding Landing in 2019.
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