Marketing Project Manager, Cleo
$91.7-116k
+ Equity
More information about location
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
$91.7-116k
+ Equity
More information about location
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- If you’re a collaborative and ambitious project manager with a passion for growth marketing, this role is for you
- This role is perfect for someone with experience managing performance marketing campaigns, overseeing creative testing loops, and streamlining processes to move the needle on key growth metrics
- You are a master of organization who thrives in fast-moving environments
- You excel at bringing structure to complex initiatives and ensuring smooth execution across teams
- You have experience managing growth marketing projects and understand the nuances of performance and owned marketing
- You’re highly detail-oriented, proactive, and able to manage multiple priorities without losing sight of the bigger picture
- Your coworkers know you as someone who brings order and vibes
- 3+ years of project management experience in growth or performance marketing, ideally within a fast-paced tech startup environment
- Experience managing paid and owned marketing campaigns, with a strong understanding of performance optimization and testing methodologies
- Demonstrable success in maximizing efficiency, driving impact, and aligning teams to execute high-quality growth marketing initiatives
- Demonstrable success at maximizing efficiency and resource utilization
- Excellent communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organization
- Solid organizational skills, including multitasking and time-management (semi-obviously)
- Strong analytical and problem-solving abilities. You’re known for getting sh*t done
- Solid experience with project management software tools (ClickUp is our tool of choice)
- Experience in a highly regulated industry (eg healthtech, fintech or insurtech) with a solid understanding of the legal and compliance impact on marketing operations is a plus
What the job involves
- We are a fast-growing Series C startup looking for a strategic and detail-oriented Marketing Project Manager to drive execution across paid and owned marketing initiatives
- As a business, we are scaling our marketing efforts with a sharp focus on paid media performance, owned channel optimization, and continuous testing to drive impact
- We need a strong project manager who can bring structure to our fast-paced growth marketing initiatives, ensuring efficiency, alignment, and data-driven decision-making across the team
- Your days will be filled with managing ad testing loops, driving execution on key growth marketing projects, and coordinating cross-functional teams
- You’ll play a critical role in streamlining incoming requests, ensuring alignment across initiatives, and keeping efforts focused on high-impact opportunities
- From managing agency relationships to overseeing special growth initiatives, you’ll help maintain momentum and efficiency across the team
- This is an individual contributor role reporting to the Sr Operations Manager, Marketing
- Manage special projects & initiatives – Lead the execution of special projects such as growth marketing campaigns and new channel explorations
- Manage creative ad testing loops – Own the process and execution of ad creative testing to drive continuous performance improvements across paid marketing channels
- Streamline and oversee requests – Maintain visibility across all growth marketing initiatives, preventing duplicative efforts and ensuring a cohesive, strategic approach that aligns with team roadmaps and OKRs
- Coordinate cross-functional teams (Growth Marketing, Brand, Design, Copy, Legal/Compliance, etc.) to drive the execution of product marketing initiatives
- Coordinating internal and external resources to ensure that projects adhere to scope, schedule, and budget
- Coordinate cross-CRM content production requirements – Work across CRM, Prompts, and Notifications squads to build processes that ensure timely and effective content production for CRM-driven growth initiatives
- Manage growth marketing engineering sprints – Coordinate sprint execution, ensuring timely delivery of engineering tasks that support growth marketing efforts
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- 25 days of Annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- 401k matching in the US and 6% employer-matched pension in the UK
- Online courses, £150 annual budget & internal training to level up your skills
- Regular socials and activities, online and in-person
- Online mental health support via Spill
- 1 month paid sabbatical after every 4 years with Cleo
- OpenAI Plus subscription
- Electric vehicle salary sacrifice scheme and cycle-to-work scheme
- Life assurance and income protection via AIG
- Medical insurance via Axa and Healthcare cash plan via Medicash
- Performance reviews every 8 months. Generous pay increases for high performers and high-growth team members. Equity top-ups for team members getting promoted
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(CEO)Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
People progressing
Joined Cleo straight from Makers Academy in 2018, and became Technical Lead in 2021.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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