Director of Lifecycle Marketing Campaign Operations, WHOOP
$155-195k
+ Equity Package
4+ days a week in office (WHOOP, MA)
Wearable health and fitness devices
Be an early applicant
Wearable health and fitness devices
1001+ employees
Be an early applicant
$155-195k
+ Equity Package
4+ days a week in office (WHOOP, MA)
1001+ employees
Company mission
To unlock human performance and Healthspan.
Role
Who you are
- 8+ years experience in Lifecycle Marketing, Marketing Operations, or Martech
- 4+ years leading teams, including experience managing managers
- Hands-on Iterable or similar ESP expertise required, with deep understanding of lifecycle campaign execution
- Proven experience applying AI or advanced automation to marketing operations or campaign quality
- Strong operational rigor with exceptional attention to detail and process discipline
- Demonstrated ability to manage multiple complex initiatives simultaneously
- Highly analytical, with the ability to use data to inform decisions and optimization
- Builder mindset with comfort creating structure and clarity in ambiguous environments
- Interested in the role but don’t meet every qualification? We encourage you to apply! At WHOOP, we value potential, character, and curiosity as much as experience
What the job involves
- We’re looking for a Director of Lifecycle Marketing Campaign Operations to lead the operational backbone of WHOOP’s lifecycle marketing engine
- This role blends strategic leadership with hands-on operational excellence, ensuring campaigns are launched with speed, precision, and quality across email, push, in‑app, and emerging channels
- You will own the systems, processes, and team that enable lifecycle marketing to scale—partnering closely with Lifecycle Strategy, Growth, Data Science, Core Product, Engineering, and Creative to deliver impactful, personalized member experiences
- Own end-to-end lifecycle campaign operations, ensuring high-quality, on-time delivery across email, push, in-app, and emerging channels
- Lead and scale the Campaign Operations team, setting clear standards for execution, QA, prioritization, and career development
- Lead complex Martech solutioning for advanced use cases, driving best practices in automation, personalization, experimentation, and platform governance
- Leverage AI and automation to improve operational efficiency, campaign quality, and speed-to-launch
- Establish and evolve campaign governance (intake, calendars, SLAs, QA frameworks, documentation)
- Partner cross-functionally with Lifecycle Marketing, Growth, Data Science, Product, Engineering, and Creative to align goals and execution
- Monitor and analyze campaign performance, translating insights into recommendations and operational improvements
- Balance strategic thinking with hands-on operational leadership in a fast-paced, high-growth environment
Our take
WHOOP develops wearable health-tracking devices designed to help athletes optimise their performance. Its technology continuously monitors recovery, sleep, and training hours to fine-tune both individual and team performance. Unlike competitors that primarily track exercise data, WHOOP's holistic approach includes metrics like heart rate variability, which can influence more effective and healthier exercise routines.
By focusing on a subscription model that includes the cost of the physical device, WHOOP differentiates itself from competitors that charge a higher one-time fee for their products. This model provides ongoing value and encourages users to stay engaged with their health data.
WHOOP's comprehensive monitoring of strain and recovery has given it a competitive edge, even as other brands like Fitbit have incorporated similar features. Beyond sports performance, WHOOP has conducted extensive research on predicting premature births, aiming to integrate these findings into their app. This commitment to broader health applications demonstrates WHOOP's dedication to advancing wearable health technology.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$200m
SERIES F
Oct 2020
$100m
SERIES E
Total funding: $404.8m
Company benefits
- Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
- Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
- Get Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP.
- WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
- Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
- Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
- It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
- Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.
Company HQ
West Fens, Boston, MA
Leadership
Will Ahmed
(Founder & CEO)After graduating from Harvard with a Bachelor of Arts in Government and Economics, Will went on to hold Summer Analyst roles at Allen & Company and Lindsay Goldberg before founding WHOOP in 2012.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 63 more jobs at WHOOP