Marketing Director, Outbrain
EMEA
Equity program available
3 days a week in office
Recommendation platform for the open web
Job no longer available
Recommendation platform for the open web
1001+ employees
Job no longer available
Equity program available
3 days a week in office
1001+ employees
Company mission
To help global to emerging brands connect with consumers on the open web through engaging ad formats that inspire action.
Role
Who you are
- A proven track record in managing B2B marketing organizations across one or more EMEA and the US markets
- Past experience delivering, accelerating and expanding sales pipeline through regional marketing
- 8+ years experience in marketing and communications
- Remote management experience
- Experience working in global teams
- Strong leadership qualities: create clarity, generate energy & demonstrate results
- Experience working in the Ad Tech industry and fast-paced environments
- Experience building and executing field/geo-specific marketing plan(s)
- Experience managing budgets strategically
- Strong analytical skills: Ability to measure, analyze, and improve marketing programs
- Experience working with creative and PR agencies and leading RFP processes
What the job involves
- Outbrain is seeking a Director of Business Marketing to cover the EMEA region based in London, with a focus on our advertiser's business
- Reporting to the Global Head of Business Marketing and International, you will craft and execute a marketing plan within your markets in partnership with the other marketing departments, by aligning to the corporate marketing strategy and the Outbrain’s business objectives, executing locally to achieve KPIs and ensuring delivery of quarterly sales and growth targets
- You will land and expand programs and support the broader marketing team by providing best practices sharing and feedback for constant improvement and innovation
- In collaboration with the regional sales organization, you will be the primary marketing leader for the EMEA and leverage data to inform the strategy across inside sales, managed sales and partner teams
- It will require building and nurturing relationships with the regional sales teams to over-communicate and gain alignment on marketing plans
- This role will partner with experienced regional Marketing Managers who will support you on executing the Business Marketing strategy in our key EMEA markets
- Acting as a strategic business partner to our regional sales teams, the Business Marketing team accelerates pipeline and increases revenue through the creation and execution of a regional marketing strategy in alignment with business priorities and in partnership with the broader Marketing, Sales and Customer Success teams
- Oversee and drive brand awareness, product offering adoption and business marketing plans to support revenue objectives of growing the existing base and acquiring new customers
- Own strategy, development, and execution of targeted marketing programs that include demand generation campaigns/nurtures, field and industry events, webinars, PR, and more
- Collaborate with global cross-functional teams to ensure consistency across the Outbrain platforms
- Manage a team of 3 experienced regional marketers across our key markets
- Work closely with local & global sales teams to support topline business goals
- Manage relevant agencies and 3rd parties in the execution of programs
- Work cross-functionally with marketing, sales, customer success, and other teams to develop and execute marketing programs
- Track and measure all marketing programs and optimize resources against objectives and budget
Salary benchmarks
Our take
Outbrain is a web advertising platform that displays what it describes as ‘chumboxes’ within the pages of many popular websites. Most Internet users will have encountered this recommended content when browsing articles.
Outbrain was sold to AOL for $363 million in 2007, as the nascent market for clickable ads grew. Outbrain’s main competitor is Taboola, and the two were on the verge of merging in an $850 million deal, before this collapsed in September 2020.
This digital ad agency is attempting to rival some of the biggest corporations on the planet, with both Google and Facebook heavily invested in this arena. Despite criticism for ads that resemble clickbait, Outbrain has attracted $194 million in funding from contributors such as Index Ventures, Carmel Ventures, Gemini Israel Funds, and GlenRock Israel.
Often regarded as an alternative to Google AdSense, Outbrain has continued to secure lucrative partnerships and release new features and products to its roster. It operates in over 55 countries, and supplies around 344 billion recommendations per month - strong evidence that it has cemented its place in the market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jul 2021
$200m
LATE VC
May 2016
$47.8m
GROWTH EQUITY VC
Total funding: $441.8m
Company benefits
- Flexible working hours
- Gym membership allowance
- Hybrid working
- Work from home opportunities
Company HQ
Greenwich Village, New York, NY
Leadership
Yaron Galai
(Co-CEO & Chairman)Yaron served as an Israeli Navy Officer for 6 years before founding NetWorks Web Design in 1997, Ad4Ever in 1999, and Quigo in 2000. They used this entrepreneurial experience to co-found Outbrain in June 2006, serving as co-CEO and Chairman since.
Ori Lahav
(GM Israel)Ori was an Israeli Navy Officer for 5 years. In 2003, they became Manager in R&D at Shopping.com, before co-founding Outbrain. They initially served as CTO, later becoming GM Israel.
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