Senior Product Marketing Manager, Sinch
Sinch Messaging
$132.4-165.5k
More information about location
Cloud communications for businesses
Open for applications
Cloud communications for businesses
1001+ employees
Open for applications
$132.4-165.5k
More information about location
1001+ employees
Company mission
To bring businesses and people closer through personalised engagement.
Role
Who you are
- We are seeking a passionate and proven Sr. Product Marketing Manager to join our global product marketing team
- 7+ years in product marketing at technology companies (if you feel you are good for this role but don’t meet this criteria, we encourage you to apply anyway ...)
- Experience in the CPaaS, telecommunications industry or with customer communication tools
- Demonstrated ability to take initiative, work independently, and drive projects forward with minimal supervision
- Capable of identifying opportunities, overcoming challenges, and delivering results in dynamic and fast-paced environments
- Proven track record of quickly adapting to new roles, processes, and tools, contributing effectively from day one
- Excellent written and verbal communication skills with a proven ability to simplify technical concepts
- Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment
- Ability to travel if needed
- Must be located in Eastern Standard Time?
What the job involves
- We’re looking for a Senior Product Marketing Manager to lead the product marketing strategy and cross-product projects in our Messaging portfolio
- If you're looking for a job that combines innovation, collaboration, and a friendly atmosphere, you've come to the right place
- Reporting to our Product Marketing Director of Messaging, you will own the product marketing strategy and positioning, and help the organization drive the GTM strategy for key audiences
- Conduct market research to identify trends, customer needs, and competitive landscape within business messaging market
- Define target audience segments and tailor strategies to address their specific pain points and goals
- Drive initiatives and manage cross-functional projects to implement strategies
- Engage with industry analysts for market research and Sinch positioning
- Develop and execute go-to-market strategies for Sinch Messaging products ensuring timely and successful launches
- Connect roadmaps across Messaging product line to create compelling value propositions that power cross-sell and upsell
- Collaborate with product managers and product design (UX) on creating seamless user experience across Messaging products
- Collaborate with product management, sales, and marketing teams to align strategies and prioritize initiatives
- Enable the sales team to communicate value propositions and develop sales tools to support selling of our enterprise Messaging products
- Create clear, compelling value propositions and messaging for Messaging product line that resonate with key customer segments, industry analysts, and media
- Identify market trends and define communication themes to position Sinch as a leading solution provider in identified segment
- Enable field marketing, brand marketing and PR teams to deliver tailored campaigns for successful leadership positioning within identified market trends and customer pain points, as well as cross-sell and upsell
- Develop speaking presentations, create enablement materials, including product one-pagers, presentations, case studies, and FAQs
- Act as the spokesperson for customer experience and messaging by delivering presentations in webinars, events and educational sessions with internal and external audiences
- Produce high-quality content such as blogs, webinars, white-papers, and videos to promote Messaging solutions and position Sinch as leader in solving key challenges in business Messaging communications
- Partner with content and SEO experts to design content strategies that position Sinch on top of search engine results for key industry topics
- Collaborate with account teams to identify and showcase customer success stories
- Use customer insights to refine messaging and identify industry trends
- Campaign solution and customer centric approach in sales and marketing to grow customer satisfaction, increase deal value and support cross-sell and upsell
- Track and report on the performance of marketing initiatives, using data to inform future strategies
- Monitor and analyze product adoption metrics and customer feedback to drive continuous improvement
Application process
- This role will be accepting applications until 02/21/2025 at a minimum
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2017
$14.7m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $15.8m
Company HQ
Stadshagen, Stockholm, Stockholm County
Leadership
Laurinda Pang
(CEO)Previously President of Global Customer Success and International / Wholesale Markets at Lumen Technologies. Was also Chair of the ITW | Global Leaders' Forum and Independent Director at Acacia Communications.
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