Marketing Specialist, Esusu Financial
Onboarding & Activation, Contractor
Rent reporting product
Open for applications
Rent reporting product
101-200 employees
Open for applications
101-200 employees
Company mission
To dismantle barriers to housing for working families.
Role
Who you are
- We are looking for strategic, analytical, and passionate candidates to build marketing strategies to attract and retain customers while simultaneously expanding Esusu’s brand
- Tool expertise: Must have experience with Braze, Google Analytics, Figma, and Jira
- Email & SMS Design: Experience developing and launching email & SMS campaigns at scale
- Reporting & Analytics: Experience reporting and optimizing email journeys via AB and multivariate tests
- Segmentation and targeting: Ability to structure outreach based on segmentation and targeting
- Strategy and creativity: Experience thinking strategically and creatively to drive awareness of Esusu’s products and engage core audiences
- Execution & Autonomy: Able to own and manage multiple tasks in a deadline-driven environment
- Collaborative: Strong team player, able to take and incorporate creative direction to elevate output
Desirable
- Experience working in-depth with product and engineering and has past experience building segmentation and targeting based on understanding of databases
- Experience with HTML, CSS, or Liquid tags
- Excellent communication, analytical, and forecasting skills
What the job involves
- We are looking for an energetic and creative Marketing Specialist who will be responsible for accelerating Esusu's managed renter acquisition & engagement, owning their onboarding journey using multi-touch campaigns
- You will report into our Product Marketing & Operations lead, and partner closely with our Lifecycle Marketing Manager, Content Lead, and Brand designer to strategize and execute campaigns
- Plan, schedule and launch onboarding communications to Esusu renters via email, SMS & physical campaigns
- Create and launch onboarding & activation campaigns to drive key company KPIs
- Launch ongoing experiments (AB testing and multi-variate testing) to scale and optimize Esusu’s renter communications
- Partner with cross-functional partners (Engineering, Product, Marketing Operations, Account Managers, etc.) to develop processes and systems to scale delivery of communications to renters
- Track and analyze high-impact campaigns that inform and increase awareness of Esusu’s resident portfolio of products
- Partner with Account Managers to strategically manage and deliver renter communications to critical accounts
- Develop and scale the onboarding process to better service our customers and address segment-specific needs
- Develop a reporting framework to track and showcase the effectiveness of marketing campaigns
Our take
The majority of US renters do not receive credit for paying their rent on time, contributing to the lack of credit scores among financially marginalized groups and making them easy prey for predatory lenders. Esusu is a financial platform leveraging data solutions, focused on empowering immigrant and minority groups to build and establish their credit scores.
Without access to building credit, people are vulnerable to financial insecurity, which is what Esusu sets out to combat. As well as helping these people build credit, the company also helps property owners mitigate against initiating evictions through the use of data and insights, reducing the chance of their renters becoming homeless.
Through multiple funding rounds, raising capital from some of the world's most notable investors, Esusu has grown to reach Unicorn status. With plans to prioritize scaling its team, the company has proven itself a leader in its industry and is making a significant positive impact on the lives of many Americans.
Steph
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$130m
SERIES B
Jul 2021
$10m
SERIES A
Total funding: $142.7m
Company HQ
Financial District, New York, NY
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