Product Marketing Manager, Baseten
Dedicated
$170-220k
Offers Equity
Tuesday-Thursday in office
ML application builder for data scientists
Be an early applicant
ML application builder for data scientists
101-200 employees
Be an early applicant
$170-220k
Offers Equity
Tuesday-Thursday in office
101-200 employees
Company mission
To make machine learning accessible to every organisation.
Role
Who you are
- 6+ years in product marketing, technical marketing, developer marketing, or a related GTM role, ideally at an infrastructure, developer tools, cloud, data, or AI company
- Strong technical fluency and the ability to quickly ramp on infrastructure concepts like autoscaling, routing, failover, capacity, observability, deployment models, and performance optimization
- Experience translating complex technical products into clear, differentiated positioning for both technical practitioners and enterprise decision-makers
- Track record building launch strategies and GTM plans for platform products, infrastructure products, or technical capabilities with long enterprise sales cycles
- Excellent storytelling skills, with the ability to make technical infrastructure feel concrete, credible, and commercially urgent
Desirable
- Experience with AI/ML infrastructure, inference, model serving, cloud infrastructure, Kubernetes, observability, DevOps, or distributed systems
- Experience marketing products to ML engineers, platform engineers, infrastructure leaders, security/compliance teams, or technical executives
- Experience building competitive positioning against cloud providers, inference providers, model API companies, or internal platforms
What the job involves
- Own the positioning and messaging for Baseten’s dedicated inference and platform capabilities, including autoscaling, routing, failover, release safety, observability, and cost/performance capabilities
- Translate infrastructure-heavy product work into buyer narratives for ML engineering, platform engineering, security, compliance, procurement, and executive audiences
- Partner with Product and Engineering to understand the technical architecture, customer value, roadmap tradeoffs, and proof points behind each capability
- Define when a capability should be positioned as a platform differentiator, a dedicated inference requirement, a reliability story, a compliance story, or sales enablement
- Build messaging that is technically credible without being overly implementation-focused or generic
- Build and execute launch plans for major dedicated inference and serving platform capabilities, from early internal enablement through external announcement
- Decide what deserves a full launch versus what should ship through docs, sales enablement, customer-specific materials, or targeted enterprise outreach
- Create launch assets including messaging briefs, landing pages, blog posts, sales decks, one-pagers, FAQs, demo storylines, competitive talk tracks, and customer-facing proof points
- Sequence launches and supporting assets based on customer demand, product readiness, sales need, and market opportunity
- Partner with Demand Gen, Sales, Solutions, and Customer Marketing to turn product capabilities into pipeline-generating campaigns and enterprise deal support
- Build a deep understanding of how AI-native companies and enterprises run production inference today, where their current infrastructure breaks, and what they need as workloads scale
- Turn ambiguous customer and market signals into clear recommendations for Product, Sales, and Marketing
- Develop competitive messaging against inference providers, cloud platforms, and internal DIY alternatives
- Partner with Engineering to ensure technical claims are accurate, defensible, and supported by real product behavior
- Work with Sales and Solutions teams to understand deal blockers, buyer objections, and enablement gaps
- Collaborate with Demand Gen and Customer Marketing to build campaigns, customer stories, and field programs
Our take
As with its mathematical namesake, Baseten focuses on simplifying the complex. The San Francisco startup focuses on simplifying the integration of artificial intelligence into businesses. The tools that Baseten build demolish the need for businesses to hire specialised engineers, utilising the huge strides in artificial intelligence that we’ve seen in the last few years, all without adding workload to businesses.
With serious funding behind it, Baseten has grown its team by three times year-over-year over the last five years. Specifically, it's hired across engineering and marketing, gaining talent from companies such as GitHub, Google, Uber, Amazon, and Palantir. Part of Baseten's focus is on helping companies implement the tools that they have at their disposal, a long-overlooked aspect of machine learning that many businesses have been eager to champion, but are uncertain about how to actually use.
Simplifying the complex world of artificial intelligence for business is no mean feat, but with hundreds of millions in funding behind it and a $5 billion valuation reported in 2026, the company is well on its way to market domination. What's more, the three founders, who met whilst working as engineers at Gumroad, have a lot of experience in navigating this gap in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Jun 2026
$1.5bn
SERIES F
Jan 2026
$300m
SERIES E
Total funding: $2.1bn
Company benefits
- Remote-first work environment. The Baseten team is welcome to work from wherever they want; fully remote, in our San Francisco office, or a mix of both. Today, our team (including our founding team) is spread across the United States, Canada, and Armenia. We provide a $1,000 stipend for you to make your home-office comfortable and productive
- Regular in-person team summits. We get together as a team three times a year to plan, workshop, and most importantly, get to know each other better
- Unlimited PTO. We ask that everyone take at least 4 weeks of vacation. And we have a company-wide break between Christmas and New Year's Day
- Full healthcare coverage. Medical, dental and vision insurance for you and your family
- Paid parental leave. 16-weeks fully paid parental leave (adoptive and non-birth parents included) and flexibility with schedules while returning to work
- Company-sponsored 401(k) for you to contribute to
- Learning and development budget. We encourage you to take classes, attend conferences, and invest in your craft and we’ll cover expenses to make it happen
Company HQ
Union Square, San Francisco, CA
Leadership
Tuhin Srivastava
(Co-Founder)Previously Co-Founder at Shape, Machine Learning at Gumroad and Skulpt.
Amir Haghighat
(Co-Founder)Previously Head of Engineering at Gumroad, Software Engineer at Yelp and Engineering Manager at Clover Health.
Phillip Howes
(Co-Founder)Previously Co-Founder at Shape, Machine Learning Engineer at Gumroad and Research Assistant at the University of Sydney.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 89 more jobs at Baseten