Digital Marketing Manager, eMed Healthcare
£60-65k
5 days a week in office (Euston, London )
Democratise healthcare through our market-leading digital-first primary care service
Be an early applicant
Democratise healthcare through our market-leading digital-first primary care service
501-1000 employees
Be an early applicant
£60-65k
5 days a week in office (Euston, London )
501-1000 employees
Company mission
Our mission is to democratise healthcare through our market-leading digital-first primary care service and chronic healthcare management solutions.
Role
Who you are
- Proven experience managing PPC campaigns with strong hands-on experience in Google Ads
- Solid understanding of SEO principles and tactics.Proficient in Google Analytics, Google Search Console, and WordPress
- Strong analytical skills and comfortable working with data to generate insights and action
- Experience with A/B testing tools and CRO methodologies
- Can adapt to changing circumstances and are open to new ideas and approaches
- Taking own initiative to identify and address challenges and opportunities without always needing explicit direction
- Must be able to work effectively in teams, respect diverse perspectives, and contribute positively to group dynamics
- Provide ongoing and ad hoc support across a range of marketing projects, including external social media campaigns, email marketing campaigns, event management etc
Desirable
- Experience in e-commerce or high-growth industries
- Familiarity with tag management systems (e.g., Google Tag Manager)
- Knowledge of HTML/CSS basics
- Experience in testing platforms such as VWO
What the job involves
- We're looking for a proactive and data-driven Digital Marketing Executive with strong PPC experience and a well-rounded digital skill set to support SEO, website management (WordPress), and analytics (Google Analytics & Google Search Console)
- You’ll thrive in a fast-moving, agile environment where testing, learning, and adapting quickly is the norm
- The role holder will sit within the Growth team, and be responsible for our NHS practice, GP at hand
- This is an exciting opportunity to shape performance-based marketing activity, contribute to multi-channel campaigns, and help drive digital performance across the funnel
- The role will be integral in acquiring new customers across our paid and owned channels
- The role holder will be responsible for creating campaigns and working on their implementation from start to finish, and will be creatively minded, having a critical eye for what is allowed within our brand guidelines
- Whilst based in the growth team, this role will require excellent networking skills with other departments in order to engage with the wider organisation in developing plans and content for the blogs and social media posts
- Plan, manage and optimise PPC campaigns (Google Ads, Bing, social where relevant) to drive performance and ROI
- Support ongoing SEO efforts including keyword research, on-page optimisation, and content recommendations
- Manage website content and updates in WordPress – ensuring strong UX, technical hygiene and SEO performance
- Monitor, report and analyse website and campaign performance using Google Analytics, Google Search Console and other relevant tools
- Run A/B and multivariate tests to improve campaign performance and website conversion rates
- Help develop reporting dashboards and performance insights to inform decision making
- Stay ahead of industry trends and innovations across digital marketing
Salary benchmarks
Our take
Babylon has a huge mission, to make health care accessible for all. This helped the company attract a lot of funding and talent. In 2019 they raised $550m, the largest round ever for digital health delivery.
Making time to go and see the doctor can already be difficult, and often you have to wait over a week for an appointment. Bablyon's first step to making healthcare accessible is enabling people to interact with doctors over the phone or on video, a huge step change in convenience for the consumer.
Babylon says it delivers 5,000 clinical consultations each day and covers 20 million people worldwide, with more than 160,000 giving 5-star ratings for appointments. This traction certainly suggests it's onto something.
Babylon partners with the NHS - one of the largest employers in the world and by far the biggest employer in the UK – and its staff and systems are stretched. It's turning to technology to help save time and redirect focus, and Babylon is benefitting from this, its revenue growing by 3.5x in 2022 alone. Babylon has also partnered with higi in the US and is working with the government in Rwanda to deliver healthcare to 20% of the total population, exemplifying its increasing importance as a healthcare support partner.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Dec 2020
$100m
CONVERTIBLE
Aug 2019
$550m
SERIES C
Total funding: $751.5m
Company benefits
- eMed Flex Leave
- 5% employer pension contribution for 5% employee contribution
- Life Insurance 4x annual base salary
- Employee Assistance Program
- Eye care voucher reimbursement (up to £20)
- Enhanced Maternity, Paternity and Adoption pay
- Health & Wellbeing resources
- Up to £80 towards noise cancelling headphones
- Health Cash Plan
Company HQ
Chelsea, London, UK
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