Creator Marketing Associate, Whatnot

• Proven experience sourcing, signing, and managing creators end-to-end
• Experience briefing creators to self-produce content with performance in mind
• Commercial instincts across creator fees, usage rights, deliverables, timelines, and renewals
• Strong organization and follow-through. You can run a high-volume creator pipeline without letting details slip
• A test-and-learn mindset. You’re comfortable reading creative performance data and using it to decide what to repeat, cut, or try next
• Comfort operating in ambiguity and building the playbook while executing every week
• Fluent English plus fluent German
• You’re a creator marketer with strong taste in internet-native short-form content and a clear eye for what makes creator-led ads work
• You know how to find the right creators, understand what makes their content credible, and turn that instinct into content that can perform in paid channels
• You’re part talent scout, part dealmaker, part operator
• You’re comfortable working across creator sizes, from small UGC creators who can produce at volume to larger influencers who need more hand-holding but can bring stronger reach or category credibility
• You care about performance, not vanity metrics
• You want to know what caught attention, what converted, what we should repeat, and what we should cut

Desirable

• We’re looking for a Creator Marketing Associate to join the EU marketing team at Whatnot and help scale the creator engine behind our paid ads
• You’ll source, sign, brief, and manage creators across Europe to produce high-performing short-form video content for paid social
• This role sits at the intersection of creator partnerships, performance marketing, and creative strategy
• You’ll work with creators of all sizes, from small UGC-style creators to larger category-relevant influencers, and turn those relationships into a consistent pipeline of native, scrappy, high-performing ad creative
• You’ll work closely with Performance Marketers, Creative Producers, and Category Marketers
• The goal is simple: find creators who can tell sharp, authentic stories about Whatnot, get great content live quickly, learn from the data, and keep improving the system
• Build and manage a scalable EU creator roster for paid performance creative
• Source and sign creators across priority markets and categories, from small UGC creators to larger influencers
• Own creator outreach end-to-end, using email, DMs, talent platforms, referrals, and whatever channels get results
• Negotiate creator deals across fees, usage rights, deliverables, and timelines
• Brief creators clearly so they understand Whatnot, the audience, the category, the creative angle, and the performance goal
• Partner with Performance Marketers, Creative Producers, and Category Marketers to understand what’s working, then turn those learnings into better briefs, stronger sourcing, and faster iteration
• Build the operating system for EU creator creative: tracking pipelines, rights, rates, performance learnings, and repeatable workflows